MAGAZINE February 1st, 2022

WHITE brings the best of californian denim to milan’s fashion week in the exclusive Luxury Lounge

A selection of 6 top denim brands based in California, boasting premium manufacturing flair, will be the protagonists of WHITE’s Luxury Lounge, on stage from 24th to 27th February 2022.

The premium Californian denim will go on show in a special area at Superstudio, via Tortona 27. Denim that stands out from the crowd, owing to its matchless aesthetics, with shapes that sculpt the body and enhance femininity.

BOYISH, RE/DONE, PAIGE, FRAME, L’AGENCE and MOTHER are the 6 brandsselected by WHITE for those who want the top of the range, and make the best of the sex appeal of those who wear them.


BOYISH
, is the ethical denim created by the Californian Jordan Nodarse. Every collection,designed in Los Angeles, focuses on vintage silhouettes imbued with a contemporary twist and relies on topmost quality and impeccable wearability.

RE/DONE creates limited edition, one-of-a-kind luxury models, while committing to sustainable and circular production through low water consumption and the use of recycled materials. Its mission is to rethink the legendary denim brands through  upcycling, by employing pre-existing items and revolutionising their style codes.

PAIGEmade in Los Angeles denim, features leading-edge design and utmost care for detail to attain perfect fit that lasts in time. 

FRAMEfounded by Jens Grede and Erik Torstensson, this brand is renowned for its premium yarns. Since its launch in 2012 in Los Angeles, the brand has evolved from the production of handcrafted denim to prêt-à-porter denim and clothing in the best natural materials, with a sustainable and equitable production approach.

L’AGENCE embodies the Los Angeles casual life-style with a sober Paris dash.  Since 2008, the Californian brand has kept its identity intact by using luxury fabrics and avant-guard design to fashion timeless collections. The launch of its high-end denim was in 2015,and has been marked by superior style, cut and fit ever since.


MOTHER 
is a high-end denim brand, whose name evokes both unconditional love and teen-age rebellion, but also strength, sassiness and spontaneity.


“The idea of the Luxury Lounge, dedicated to a first-rate cutting-edge project such as thePremium Californian Denim, represents one of the several initiatives launched by White,zooming in on evolution and renewal. White | Sign Of The Times means investing todevelop outstanding projects, capable of interpreting the zeitgeist and the change that the fashion industry and, more in general, society as a whole, need to put in place."  
So Massimiliano Bizzi, Founder and President of WHITE.

 

 

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