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21-23 JUN 2025

WHITE AT THE HEART OF THE MILANO FASHION WEEK

WHITE is an international benchmark for contemporary ready-to-wear and one of the most relevant events of Milan Fashion Week. Founded in 2002, it has spent over twenty years supporting and launching talented designers, establishing itself as a platform capable of anticipating trends and promoting creativity, design, and research. With more than 350 brands—around half of them international—and hundreds of collections showcased each year, WHITE represents a dynamic ecosystem connecting companies, buyers, and industry professionals from over 100 countries.

The event takes place in the Tortona Fashion District, a key hub of Milan’s contemporary fashion scene, to which WHITE has significantly contributed by strengthening its international appeal season after season. WHITE is spread across three locations—T27, T54, and T35—whose essential and contemporary spaces reflect the event’s creative identity. More than just a trade show, WHITE offers an immersive experience where aesthetics and content interact through a coherent exhibition path and a distinctive visual language.

Supported by institutions such as the Municipality of Milan, Regione Lombardia, the Italian Ministry of Foreign Affairs and International Cooperation (MAECI), ICE Agency, and Confartigianato Imprese, WHITE stands out as an omnichannel platform and a cosmopolitan networking hub. It brings together established brands, emerging designers, and innovative players, serving as a key meeting point for the international market and a place to discover new directions in fashion, spanning sustainability, experimentation, and the intersection of art, design, and technology.

SEEN AT WHITE

19-69 // (D)IVISION // ACNE STUDIOS // ADIDAS // AF VANDERVOST // AHLUWALIA // ANCUTA SARCA // ANN DEMEULEMEESTER // ANTONIO MARRAS // BORSALINO // BOTTER // CARLOTA BARRERA // CHET LO // COMEFORBREAKFAST // COMPLETED WORKS // DI LIBORIO // DURAN LANTINK // EDWARD CRUTCHLEY // EFTYCHIA // FEBEN // FINAMORE // FIORUCCI // FRANCESCO SCOGNAMIGLIO // GCDS // GOLDEN GOOSE // GRAY MATTERS // GUIDI // HAN KJØBENHAVN // HELEN KIRKUM // HENRIK VIBSKOV // INCOTEX // JORDAN LUCA // KIDSUPER // KITON // LÆRKE ANDERSEN // LABRUM // MAISON MARTIN MARGIELA // MALO // MARCO RAMBALDI // MASSIMO ALBA // MAXIMILIAN DEVIS // MOTH AND RABBIT // MOTHER // MOUSSY VINTAGE // MUL_OLGA // NANA-NANA // PALMER/HARDING // PATAGONIA // PAULA CADEMARTORI // PHOTOGENICS&CO // RE/DONE // REIKE NEN // ROBYN LYNCH // ROKER // SAUL NASH // SHI.RT // SHUSHU/TONG // SOPHIE D’HOORE // STEFANO MORTARI // SWAROVSKI // SS DALEY // SWEET LIME JUICE // TAAK // TAGLIATORE // THOMAS NEUMAN // TOGA PULLA // TWOBC // UMA WANG // VAVA EYEWEAR // VIVIENNE WESTWOOD // YOHANIX // YUHAN WANG