MAGAZINE February 22nd, 2021

VIAMAILBAG Interview

 

ViaMailBag is a brand born from Giovanni Riguccini's passion for design and craftsmanship, combining style and exclusivity, using quality materials and accessories. "Because fashion reflects one's way of being," told the entrepreneur in the following interview.

What is fashion for you?

Fashion reflects one's way of being: it is how everyone can express their personality.

When and why did you establish your brand?

The brand was founded in 2013 from an idea born almost by chance: it was a bet that unexpectedly received a lot of success.

Where do you get inspiration from when you create?

Sometimes I am inspired by historical references, images of icons, travel, places, people, images that evoke the past, and materials that I would like to use. 

How would you describe the collection you will present at White Show Milano?

What characterizes the fall-winter 2021/22 collection are features that evoke the season. We find materials such as faux fur and knitted fabrics that have the power to convey feelings of warmth and comfort. We can also find fabrics such as jacquard velvet representative of oriental craftsmanship, very sophisticated and unique. 

Future projects?

For the future, I would like to implement the brand more and more to maintain the uniqueness' mood and characterization of the accessory. At the same time, I would like to keep up with the evolution of the fashion world.

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