MAGAZINE June 10th, 2022

Stella McCartney celebrates mycelium presenting the installation "FUTURE OF FASHION" during Salone del Mobile, Milan.

It's called mycelium, the underground fungal network called "wood web wide" of nature: it connects trees together, creates layers useful for plant growth and transfers nutrients and other minerals from tree to tree.

It is said that after the atomic bomb on Hiroshima, the first life form to pop up in that devastated landscape was a matsutake. It is one of the most sought-after edible mushrooms in Asia and it grows in Japan, where it fetches crazy prices, but also in various areas of the Northern Hemisphere. This strong-smelling, evocative mushroom cannot be cultivated and prefers to grow on soils and forests disturbed by human presence. A life form that seems to have a restorative and remedial impact on the environmental that humans keep on causing. That is why, the interest towards this resource keep on growing and mushrooms have become the raw material with teh greatest attention from artists and designers.

Stella Mc Cartney is a pioneer in introducing mushrooms in the textile industry and  during  COP 26 climate conference already,  invited the Fashion System to reflect on the urgency of drastically changing production processes, including materials  evolution.

A space dedicated to presenting emerging and established practices through a program of partnerships and research-based projects.

Guests can explore items curated by Stella McCartney over two decades of conscious leadership, such as the new Frayme Mylo™ bag, the world's first luxury bag made from mycelium, created in collaboration with Bolt Threads.

Focus areas include vegan innovations, mycelium, regenerated and plant-based materials.

Plus, a pop-up shop on materials innovation, exclusive interior collaborations, larger-than-life mushroom sculptures, and an immersive infinity room.

Stella McCartney's Future of Furniture in collaboration with B&B Italia: Stella McCartney collaborated with B&B Italia to reimagine the design company's iconic piece “Le Bambole” armchair, upholstered in the hand-designed burgundy Forest Fungi print from the Summer 2022 collection and made from conscious materials. Celebrating its 50th anniversary this year, Le Bambole was originally designed by Mario Bellini in 1972 and is now produced by B&B Italia with a radically new and sustainable construction method and circular composition. The special project with Le Bambole marks the beginning of an ongoing collaboration between Stella McCartney and B&B Italia.

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