RAFFAELLO BETTINI Interview

 

Raffaello Bettini has represented since 1938 an all-Italian excellence in hat craftsmanship able to mix a traditional style with innovative elements inspired by the observation of the most current trends. Today, Pietro Papini led the company. In 2017 he relaunched the brand while respecting tradition. As he explained in the following interview

What is the fashion to you? 

It is the application of beauty to everyday life.

When and why did you start your brand? 

In 2017 I relaunched the brand to reclaim and emphasize our tradition.

Where do you take inspiration from when you create? 

I get inspired by observing social phenomena and trying to reinterpret them in the vein of tradition.

How would you describe the collection you will present at White Show Milano? 

Traditional but not conventional.

Future projects? 

 

I want to strengthen my presence in the national market.

Discover more about

RAFFAELLO BETTINI →

Brands

CHEVILLE Interview
Discover more →

Cheville between handcrafted savoir-faire and e-commerce The shoemakers Cheville which is located in the Brenta Riviera  considers necessary today mo...

See more →
FALIERO SARTI Interview
Discover more →

  Monica Sarti has no doubts: tradition and innovation always go hand in hand. "What we are today is the result of what we were and did yesterday. Knowledge and tradition are elements that help us look inside to mov...

See more →
BARBARA ALAN Interview
Discover more →

  Barbara Alan, a clothing brand for men and women, has internalizes production to reduce its environmental impact, focusing on the garments durability and the removal of the unnecessary.  ...

See more →
CHIE MIHARA Interview
Discover more →

  Chie Mihara aims online and abroad Spain-based Chie Mihara is a niche footwear brand ready to run online and out of Europe. Where are the company ...

See more →
PAOLA D'ARCANO Interview
Discover more →

  A delicate brand just like its founder Paola Vitali d'Arcano. Her passion for shoes and her entrepreneurial determination helped her build and develop the brand, which skilfully mixes the Made in Italy and advance...

See more →
TAK.ORI Interview
Discover more →

  The brand was founded seven years ago and came from a simple idea of knitting accessories. The first collection consisted only of very soft, voluminous hats and scarves after growing fast the collection has become real, inc...

See more →
SANDRO VICARI Interview
Discover more →

  What is fashion for you? Fashion is a trend, a cyclical proposal that allows people to be part of a system. Models, materials, and...

See more →
SHAFT JEANS Interview
Discover more →

  "Shaft Jeans was founded in 1968 by Monsieur Shafir, a French man who had moved to Italy for love. Then, more than ten years ago, it was taken over by my mother. She has always worked at the highest levels in the ...

See more →