The Glamorous story: when was the brand born?

Glamorous was founded in 2007 in the U.K. and has grown phenomenally in a short space of time to become one of the leading womenswear brands in the domestic and international markets. The brand’s roots are effectively British. 

What is the dna of Glamorous?

Our customers are “at the center” of everything we do, with social media, pop culture, and influencers working closely with the design team. The common thought is that fashion should be individual and accessible. Glamorous uses innovative fabrics, exciting prints, and beautiful silhouettes. The team travels the world to discover emerging trends that define each season’s mood. 

Do you have a target audience? Who is your ideal customer?

Glamorous’ clientele makes their selection, creates their look, customizes, and defines their target audience. We focus on a wide age range, including both the very young and women over 30.

You are very active on social media. How much has this new communication formula brought you closer to your customers around the world?

Today Glamorous is a worldwide brand. You can find it in over 30 countries, including the United States, Canada, Australia, Russia, Italy, and Germany. The company works with some of the best retailers globally, and the brand is in over 4,000 retail outlets. Sale14 manages the brand for all of Italy, and social is the foundation of our daily work.

What are you presenting during this edition of white?

We present the AW21 collection, drop-in delivery from July to December.