MAGAZINE February 19th, 2021
GLAMOROUS Interview
The Glamorous story: when was the brand born?
Glamorous was founded in 2007 in the U.K. and has grown phenomenally in a short space of time to become one of the leading womenswear brands in the domestic and international markets. The brand’s roots are effectively British.
What is the dna of Glamorous?
Our customers are “at the center” of everything we do, with social media, pop culture, and influencers working closely with the design team. The common thought is that fashion should be individual and accessible. Glamorous uses innovative fabrics, exciting prints, and beautiful silhouettes. The team travels the world to discover emerging trends that define each season’s mood.
Do you have a target audience? Who is your ideal customer?
Glamorous’ clientele makes their selection, creates their look, customizes, and defines their target audience. We focus on a wide age range, including both the very young and women over 30.
You are very active on social media. How much has this new communication formula brought you closer to your customers around the world?
Today Glamorous is a worldwide brand. You can find it in over 30 countries, including the United States, Canada, Australia, Russia, Italy, and Germany. The company works with some of the best retailers globally, and the brand is in over 4,000 retail outlets. Sale14 manages the brand for all of Italy, and social is the foundation of our daily work.
What are you presenting during this edition of white?
We present the AW21 collection, drop-in delivery from July to December.
OTHER ARTICLES
XACUS Interview
Discover more →Born in 1956 in San Vito di Leguzzano (Vicenza, Italy) thanks to Alberto Xoccato and a group of expert seamstresses, Xacus found its fortune in its surroundings: a unique mix of verve, creativity and innovation an...
See more →
MA QUANTO È FASHION LA SICILIA!
Discover more →Sicilia, terra di cultura, di mare, di sole e di… moda. Eh si, perché alcuni dei brand più cool del panorama italiano sono nati proprio in questa meravigliosa regione nostrana. “Per tanti anni non ho amato il mio n...
See more →.jpg)
MAJESTIC FILATURES Interview
Discover more →Quando e dove è nata Majestic Filatures? Majestic Filatures è nata nel 1989 a Parigi, dalla visione di Roland Chelly e dal...
See more →.jpg)
C.A.P.A.F. Interview
Discover more →It is a brand of handbags made in Italy with a dominant tradition behind it, and it was born in Scandicci in 1947. It is renewed season after season thanks to the passion of the owner Giuliano Bonechi and his wife Marina, a...
See more →.jpeg)
ALDO CASTAGNA Interview
Discover more →Aldo Castagna, a company from Campania specialized in shoes, will make more “everyday” models respecting the criteria of eco-sustainability in materials. ...
See more →.jpg)
ALBERTO FASCIANI Interview
Discover more →Today it is worthwhile telling and safeguarding our heritage, but we are living in a moment which needs a reflection on contemporaneity. Alberto Fasciani is convinced about it, this is why, by sensing the market, ...
See more →
.jpeg)