MAGAZINE February 26th, 2021

GAVAZZENI Interview

 

How do you define your aesthetic?

"Precisely because accessories are just accessories, we like those that can surprise. Each one has its style, and each one has its winning detail. Creative style is this gift: the artisan's ability to make the classic new and different, giving class and elegance to even the simplest whim".

How do you keep up to date while maintaining the basic principles of the brand? What does the market ask for differently than when you started?

"In our laboratory, the search for style in new forms and materials never stops: we experiment with new combinations of materials, treatments, surfaces, stitching, and accessories and directly design unique details. In this way, every emotional direction that fashion takes will never be new to us. We will be ready to create ideas and models that are always current, original, and exclusive.

Craftsmanship and innovation: do you feel unbalanced towards which of the two concepts? To what extent do you mix them in your collections?

"At the base of our DNA is craftsmanship, which in our world can be accompanied by constant innovation. Craftsmanship is also synonymous with originality, uniqueness, and attention to detail for an aesthetic far from the canons imposed by big industry. We, therefore, believe that it is not a concept to be opposed to innovation, but two concepts that can and must be mixed".

What are you presenting at White for the FW21 season? Which pieces are you most proud of?

"The FW21 collection reaffirms and recounts the excellence and know-how of Made in Italy through a product of the highest quality. The bags are the undisputed protagonists, and the stylistic and material strength of the brand takes shape in the women's models, with a minimalist and personal design. Each model bears the name of a woman to whom Gavazzeni dedicates the keys of its world of values: Penelope and Isotta, perfect for any occasion, are distinguished by the iconic logo closure. Fiona is a mini bag that looks to the cold season by dressing up in sheepskin. These iconic models are sided by seasonal novelties such as the mini Luna trunk with great character but the small size or the more rock Diana, a hobo that becomes a life companion. The nuances are chestnut, beige, and other also contemplating incursions into the bright green or purple and passing through the classic leather, white and black".

Do you have a dream in your drawer for post-pandemic?

 

"In a long article, Vanessa Friedman wrote in the New York Times that fashion, the beautiful, dreamy kind, the kind you afford on a few important occasions, is not dead at all: it's just reorganizing. Our dream in the drawer is to come out of this challenging phase reorganized and strengthened, ready for a great revolution".

Discover more about

GAVAZZENI →

OTHER ARTICLES

CHIE MIHARA Interview
Discover more →

  Chie Mihara aims online and abroad Spain-based Chie Mihara is a niche footwear brand ready to run online and out of Europe. Where are the company ...

See more →
THE VISIONARY & PROVOCATIVE TALENT OF VIVIENNE WESTWOOD
Discover more →

Presenting at WHITE a revolutionary vision blending male and female worlds

See more →
GIRONACCI 1969 Interview
Discover more →

  Gironacci 1969 is a brand that has a long history. How and when was it born? Gironacci 1969 is the result of the experience and in...

See more →
FERRUCCIO VECCHI STUDIO Interview
Discover more →

  Our story begins more than forty years ago, in a small town in the Marche hinterland, in a territory that has boasted for over two centuries the priority of being one of the principal productive poles in hat manuf...

See more →
GLASSING Interview
Discover more →

  As we've changed, the brand has grown accordingly. "We started in Ibiza, in the summer of 2008, in a small store at the port where with the help of vending machines that we had patented, we managed to have a brill...

See more →
Focus on Pin Up Stars
Discover more →

Jerry Tommolini: the designer who revolutionized Made In Italy beachwear

See more →
The raincoat, authentic timeless icon Made in Tuscany
Discover more →

The raincoat, iconic stylish element for mens, becomes a genderless distinctive garment, thanks to the new proposals coming from Made in Italy and new international realities. The roots of its prestige are to be found in the combination of classic...

See more →
BARBIERI Interview
Discover more →

  Barbieri invests in innovation. The transition to digital printing machines, the technological enhancement of the knitwear departm...

See more →