BIKINI MI.MA Interview

 

The beachwear brand Bikini mi.ma. of Sungal Srl aims to consolidate the domestic market and increase its international presence, which counts Europe among its active areas. 

Where is the company based and the production? 

The company is based in Crema, with its sales and marketing departments. Production takes place in Cerasolo di Coriano, in the province of Rimini. The products are distributed in Italy through a sales network of agents that allows a widespread positioning in every region. Bikini mi.ma. is active abroad in Spain, Portugal, France, Switzerland, Germany, Slovenia, and Greece. 

What is your company philosophy? 

It is important to us to interpret the style of an energetic, independent, and sunny woman with garments that have a strong identity. We started with Bikini mi.ma with swimwear, with a mono-seasonal product, while with Moki-b we launched a total look with a double seasonality. 

What kind of product offer do you have, and what are its strong points? 

Bikini mi.ma. focuses on the excellent wearability, a wide color palette, the sale of single garments with the possibility of opting for a mix & match that leaves freedom to the consumer. The soul is boho-chic with country and Ibiza-inspired interferences. 

What are the pillars on which you want to invest for growth?

There are four B-Shop-owned stores in Italy, in Crema Cremona, Milano Marittima, and Lodi. In all stores are present both labels as well as a careful selection of research brands. 

What projects and initiatives will you focus on in the future to face this historic moment? 

 

For the 2021 season, the objective is to consolidate the domestic market, which has in any case been affected by the current health situation, and at the same time increase export quotas. We would like to look for collaborations that will allow us to open up to new markets with the possibility of creating specifically dedicated collections.

Discover more about

BIKINI MI.MA →

Brands

ALDO CASTAGNA Interview
Discover more →

  Aldo Castagna, a company from Campania specialized in shoes, will make more “everyday” models respecting the criteria  of eco-sustainability in materials. ...

See more →
PINK MEMORIES Interview
Discover more →

  When you say Pink Memories, everyone thinks of petticoats. And in fact that first edition of White, with 18 petticoats in 18 different colours, went really well. But in 15 years the brand has become a fully fledge...

See more →
MADE FOR A WOMAN Interview
Discover more →

  The story of Made for a Woman, when and how did it come about? Made For A Woman was founded in 2019. However, its story began much...

See more →
MTOF Interview
Discover more →

  MTOF wasn't conceived in the white room of a Milanese building or in the bedroom of a fashion design student. It comes from the programming, knitting and cutting department of a knitwear company, Today  MTOF ...

See more →
CHIE MIHARA Interview
Discover more →

  Chie Mihara aims online and abroad Spain-based Chie Mihara is a niche footwear brand ready to run online and out of Europe. Where are the company ...

See more →
AIM/HANDMADE IN ITALY Interview
Discover more →

  Anna Maria is an accessory designer and consults around the world, mainly in New York. She has always had in mind to make her collection of bags, but he never finds the right time. It happens by chance: at the mar...

See more →
IURI Interview
Discover more →

  Why did you choose to be a designer? Why bags? "I studied economics and then did a master's degree at Marangoni but at the time I ...

See more →
8.PM Interview
Discover more →

    8 pm identifies the meeting point of two worlds: the formal and the informal. It is the time for the time ...

See more →