MAGAZINE April 21st, 2022
A CONVERSATION WITH Beppe Sala, Milan Major
Milan is the city that achieved the best results in terms of circularity in the whole Country, a precious record that its citizens do not want to lose and indeed promote through a coherent narrative looking towards the future.
"What’s the message that Milan wants to give through Sustainable Fashion? A publicist friend of mine once told me that the word sustainability must be handled with care, as it can become boring if used inappropriately. Sustainability needs to be explained and White is a perfect way to do it, that's what I like," said Mayor Beppe Sala, "Now, we should ride the wave of universal trends and turn them into our favor. Here, there is a great opportunity to be welcomed, because Milanese people support sustainability and because, as I was correctly told, if Paris has bet heavily on digitalization, Milan can turn into the capital of sustainable fashion because it recognizes and reflects its values."
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