MAGAZINE April 21st, 2022
A CONVERSATION WITH Beppe Sala, Milan Major
Milan is the city that achieved the best results in terms of circularity in the whole Country, a precious record that its citizens do not want to lose and indeed promote through a coherent narrative looking towards the future.
"What’s the message that Milan wants to give through Sustainable Fashion? A publicist friend of mine once told me that the word sustainability must be handled with care, as it can become boring if used inappropriately. Sustainability needs to be explained and White is a perfect way to do it, that's what I like," said Mayor Beppe Sala, "Now, we should ride the wave of universal trends and turn them into our favor. Here, there is a great opportunity to be welcomed, because Milanese people support sustainability and because, as I was correctly told, if Paris has bet heavily on digitalization, Milan can turn into the capital of sustainable fashion because it recognizes and reflects its values."
OTHER ARTICLES
YATAY Interview
Discover more →Entirely handmade in Italy and founded by Umberto de Marco, Yatay combines artisanal quality and ethical resources to create unique sneakers, as the founder Umberto de Marco told us in the following interview....
See more →
SANDRO VICARI Interview
Discover more →What is fashion for you? Fashion is a trend, a cyclical proposal that allows people to be part of a system. Models, materials, and...
See more →
MAISON FLANEUR Interview
Discover more →How and when was Maison Flaneur born? It was born on December 1, 2015, from my technical knowledge, acquired after years of experi...
See more →
PHISIQUE DU ROLE Interview
Discover more →A very famous brand in the Eighties with a minimalist style. Very much focused on jersey and cashmere, characterized by the extreme quality of made in Italy and its unconventional approach. At a certain point, the...
See more →
FOCUS ON: Sophisticated eccentricity in Ferruccio Vecchi's hats
Discover more →When we talk about ethno-chic looks, we refer to thouse outfits characterized by distinctive elements such as leather vests, fringed jeans, maxiskirts and campero boots. A real trend that never goes out of fashion, but...
See more →
GIRONACCI 1969 Interview
Discover more →Gironacci 1969 is a brand that has a long history. How and when was it born? Gironacci 1969 is the result of the experience and in...
See more →
