It all started in 1931, when Alexander Z. Sprung opened his fur atelier in Paris. With passion he will pass on his knowledge to his children, who took over at the end of the Second World War. In the sixties, company’s business was so successful to become a leader on the French market and conquered an international profile. Over the time generations change and so did the fur coats, becoming lighter and transformative. In 2015 the maison renewed its image and from SPRUNG FRERES turned into SPRUNG Paris 1931. The iconic fur is reversible and the creative direction goes to Kim Tien Tran: there is a new spirit, young and contemporary. But the taste for research and savoir faire remains the guarantee of all time.


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