Born in the heart of Saudi Arabia, womenswear label AMARAH was launched in 2019 as a canvas of new age romance portrayed through a contemporary lens. Afters studying Finance at Prince Mohamad bin Fahad University in Khibar, its designer, Arwa AlKa...

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SAJAS was founded in Saudi Arabia by Saja Al-Youssef in 2004, inspired by memoirs, novels and experiences of top figures in the world of art and design. The brand's logo comes from a visit to the Indian fashion week in 2014, where lotus flowers su...

Yasmina Q is a contemporary Womenswear brand, with a focus on working responsibly to lessen the impact on our planet, create positive change and to work in a conscious and kind-hearted way with local communities and the skilled workers who support...

Color is everywhere around us and it makes us happy and energized, confident or relaxed. ...

Noora Hefzi, a fashion house dedicated to make you stand out in a crowd. The designs are a reflection of the duality of Noora Hefzi's own sense of style; elegant, unexpected, with emphasis on contrasting colors and materials. Noora Hefzi masterful...

SULÉ, previously known as ENRAGÉ, was established in 2016 in the Kingdom of Saudi Arabia. What started as a creative and patented tieback caps brand, later on expanded into a multifunctional lifestyle brand for men, women, and kids. Today, SULÉ...

Dress is often linked to identity, but what does that look like in a 21st century Saudi Arabia, a nation made up of thirteen regions that have nurtured unique cultural expressions from crafts, to architecture and culinary traditions. This was the ...