BRANDS September 17th, 2022

LU BY LU

Lu by Lu a Lagos-born atelier founded in 2020 that introduces a new wave of wearability where sustainable luxury meets future-wear.

Stemming from the African diaspora, Louie Akinwale redefines Nigerian heritage in the form of multi-faceted beads commemorating cross-continental influences, championing cultural patterns, unconventional designs and distinctive silhouettes. 

Lu by Lu's ethos is reinventing sustainability through craftsmanship, driving innovation that is uniformly geared towards global change made for the people by the people.

Other brands

PET LIGER
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The collective Pet Liger was founded by the visionary artist and creative director Constantinos Panayiotou. The maison and art studio, native to the web3 scene that took the metaverse by storm, will be for the first time at WHITE with computationa...

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DARIA PACELLI
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Daria Pacelli is a contemporary jewelry line that expresses ethereal sculptural forms together with the solidity of metal.  They are pieces that explore spontaneous silhouettes that are both timeless and modern. It was born from t...

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NOUF AL SUDAIRI
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Founded in 2015 by Nouf Alsudairi, a social activist and business woman, with a distinguished experience in the world of fashion, combined with the world of sales and charity. Believes in social responsibility and supports a large number on NGOs....

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QOFTAN STUDIO
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Founded in 1997 by Maha Al Angari, Qoftan is a Saudi brand of conservative couture abayas and kaftans. With luxury and simplicity, Al Angari has shown an exceptional eye for each piece she has created, and her intricate attention to detail has alw...

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NORA AL SHAIKH
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Dress is often linked to identity, but what does that look like in a 21st century Saudi Arabia, a nation made up of thirteen regions that have nurtured unique cultural expressions from crafts, to architecture and culinary traditions. This was the ...

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