A new project is born with the media partner MTV Italy.
WHITE Village will be the first “dopo salone” event organized during Milan Fashion Week. From September 22 to 24, during the exhibition days, starting at 6:30 pm, the location Via Tortona inside the WHITE Village circuit will open to the city: MUDEC, Padiglione Visconti, Superstudio, The Botanical Club, and WHITE Bistrot at PHYD.
The concept of the Village takes inspiration from the fundamental themes of WSM – White Sustainable Milan – approaching them differently. WHITE exhibitors and a broader audience will be engaged in a series of events, to which you can access through free pre-registration.
On Friday, September 22, WHITE Village will be inaugurated by hosting a high-profile program in the auditorium of MUDEC, in collaboration with Digital Events and moderated by Pepe Moder. The project partners will be Albini, one of the most important Italian textile companies, and Mesmerise, a trusted guide for businesses that are helped to unlock the potential of spatial computing and achieve sustainable results.
Starting at 6:30 pm, we will move to Superstudio for the Regenerative Future event organized by Albini Group. The “regenerative future” message can create a positive impact within the fashion landscape. The entire event area will evoke the world of the textile company, with fabric rolls, cotton bales, and spools transforming into set-up materials for an evening of infotainment with an aperitif and DJ set.
On Saturday, September 23, an event devoted to Sardinian craftsmanship and agri-food production will be presented, thanks to the important collaboration with Insula Sardina Quality World. The evening will be made unique by performances dedicated to the Sardinian craftsmanship excellence, created under the artistic direction of Paolo Bazzani and the collaboration of stylist Mario Cattaldi.
The final event on Sunday, September 24, at Superstudio, will be WHITE’s “dopo-salone” Closing Party to celebrate this unforgettable first edition together.
During the three evenings, Padiglione Visconti will also come to life with exclusive events. The creations of Saudi fashion designers on display at the location will be presented to selected guests in a festive atmosphere with cocktails and DJ sets.
PHYD, as the WHITE Bistrot, will be the location dedicated to tastings and to enjoying an enogastronomic journey. In addition to the regular Bistrot evening menu, you will find typical Sardinian products for an authentic enogastronomic experience.
Inside the WHITE Garden, a Flea Market dedicated to direct sales to the public will be set up. It will be possible to purchase exclusive streetstyle items directly from the USA brands MARKET and Los Angeles Vintage at a special event price.
The Botanical Club will also be part of the Village circuit with its evening events, aperitifs, cocktails, and DJ sets.