Three lofts dedicated to brands with a sophisticated concept and artisanal details, but defined by advanced constructions and shapes, inside Superstudio Più – Tortona 27. Brands faithful to a tailoring tradition which have reinterpreted elegance archetypes, relying on research and stylistic innovation.
Five secret rooms located inside Superstudio Più, Tortona 27, dedicated to as many new generation international designers who have already caught the eye of key accounts among top buyers from all over the world and who will make their debut on the European stage starting from WHITE.
SAUDI 100 BRANDS
The Padiglione Visconti, via Tortona 58, hosts the global traveling exhibition Saudi 100 brands: a showroom dedicated to the most competitive creativity coming from Saudi Arabia and facing the international market, realized in collaboration with the Ministry of Culture and the Saudi Arabia Fashion Commission.
A brand-new international fashion Expo spread across different locations in the Tortona Fashion District, hosting designers coming from countries which don’t fall within the traditional fashion lines, ready for the international markets. An ideal setting up to welcome fashion collections and show their appeal to buyers.
Centrally located with respect to the whole SuperStudio Più – Tortona 27 complex, this independent and bright multi-space called Four Rooms consists of four spaces located between the ground floor and the second floor, connected by an internal staircase. The Four Rooms will host the showroom of Fashion Firm SA, which will feature ten South African designers, who will propose their idea of fashion with the intention of opening up to new markets.
Inside a freestanding crystal and white concrete building at via Tortona 27 is the Lounge, a spectacular, elegant and intimate room with a light wood plank floor and two large blackout windows on the right side. For the September 2023 edition, the Lounge area will host the creations of 10 designers belonging to Scale7, the first fashion and design business incubator founded by Qatar Development Bank (QDB) in partnership with M7.