SEPTEMBER, 22 -25 2023

From Riyadh to Milan: 40 Saudi designers to meet the international market at Milan Fashion Week

From Riyadh to Milan: 40 Saudi designers to meet the international market at Milan Fashion Week

Saudi designers at Milano Fashion Week with a rich schedule including:

POP UP STORE @ 10 Corso Como 19-28 SEPTEMBER

Download the full calendar


Riyadh, Saudi Arabia, 05 September 2023: Welcoming the global fashion community, WHITE Milano and the Saudi 100 Brands program are set to launch into this year’s Milan Fashion Week with an exclusive Gala Event, taking place on 20 September at the historic Palazzo Serbelloni.

Fusing dance, culture and fashion, the Gala Event will showcase the Saudi collections across five distinct categories. Each collection will be presented with its own unique scenography and choreography, curated with the participation of dancers from the renowned La Scala Theatre.


At the core of this event lies the Saudi 100 Brands program, an initiative by the Saudi Fashion Commission. The program is dedicated to invigorating and celebrating the growing opportunities available to fashion designers from the Kingdom. By providing essential tools and resources, it empowers designers to share their work with global audiences and achieve international acclaim.

Building upon the success of their collaboration last year, WHITE Milano and the Saudi Fashion Commission are set to raise the bar yet again. The Saudi 100 Brands showcase will find its home in the Padiglione Visconti, a versatile 1,000 square-meter space located at the heart of the Tortona Fashion District.

Featuring dedicated pop-ups for each fashion house, the showcase will accentuate the unique temperament of every collection. All designers will display within one dedicated space, collectively enriching and elevating each individual artistic identity.

This will be rounded off with a Pop Up Display at luxury retailer 10 Corso Como Milan.
The Pop Up will be open from Tuesday 19th to Thursday 28th, with an opening event on the 19th.

Much-loved and well-established Saudi brands are taking part in this year’s Saudi 100 Brands showcase:

Al Maha Designs
Bella Fashion House
Fauziah Al Nafea
Ivori Fashion
Mona Alshebil
NH Designer
RBA New York
Renove Fashion by Najla Almansour
Sarah Intabi
The Naqadis
The Untitled Project
Yataghan Jewellery

They are joined by an exciting lineup of up-and-coming Saudi designers:

35 Design
Haifa AlHumaid
Linen by A
Lu Vixen
MD 29
Noura Alghilaisi
Reema Bawardy
Reham Nassier
RM Jewelry
Samar Nasraldin

The diverse group of Saudi designers, 85% of which is female, is poised to take the WHITE stage, showcasing an exciting array of couture, ready-to-wear fashion, handbags, jewelry, fragrances, and footwear collections. Both seasoned and emerging Saudi designers are weaving the essence and narrative of their homeland into their creations. With a central theme of feminine expression, ready-to-wear label Dananeer melds traditional craftsmanship with contemporary 3D laser cutting techniques, placing Arab attire into a new light. Among the newcomers on display, Samar Nasraldin is forging a fresh, informal aesthetic, adding a distinct facet to the Saudi fashion scene.

Burak Cakmak, CEO of Saudi Arabia’s Fashion Commission, said:

“We’ve organized another incredible rich programme of events to highlight Saudi brands during Milan Fashion Week. This year’s showcase will be much more immersive, allowing the global fashion community to meet, interact and discover the talent coming out of the Kingdom. We look forward to welcoming old and new supporters from around the world do discover what Saudi fashion has to offer.”

Brenda Bellei, Chief Executive Officer of WHITE, said:

“In the prestigious setting of Palazzo Serbelloni, a charming historic mansion located in the center of Milan, we are pleased to be able to present an exclusive event dedicated to the creativity of Saudi designers. On the evening of September 20th, an expert direction will turn the spotlight onto the creativity of designers from Saudi Arabia. The event will unfold between communication moments about the brands, fashion shows and artistic and musical performances, which will introduce guests and VIPs from the fashion world present in the hall, to the Arab fashion houses. Internationally renowned artists and a series of video installations with a contemporary mood will also be present, to reveal the faces and names of the young Arab fashion designers. Once again WHITE confirms its scouting work in support of new international talents, offering them not only its commercial platform, but the allure of a unique performance in a unique city”.

About the Saudi 100 Brands program

Launched in 2021, the Saudi 100 Brands program empowers Saudi designers to develop their fashion, luxury and jewelry

businesses, providing them with the best tools to grow their label in both local and international markets.

Through masterclasses, workshops, one-on-one mentorship sessions, and professional development delivered by industry leaders and experts, Saudi 100 Brands is already producing fashion stars and enjoying success on the world stage with events taking place at New York, Paris and Milan Fashion Weeks.

In its first year, the program delivered more than 5,000 hours of specialised mentoring. The program covers ten different

categories: ready-to-wear, modest, concept, premium, demi-couture, bridal, handbags, jewelry, and from this year, fragrances and footwear.

The designers are a diverse group – aged from 20 – 70, 85% female, some educated in top international design schools while others are self-trained.

About the Fashion Commission

Founded in 2020, the Fashion Commission is leading the development of the Kingdom’s fashion sector. By driving investment and building robust regulatory frameworks, the commission is supporting the next generation of Saudi fashion talent as they aspire to reach their full potential. The commission is enabling the sector while preserving the Kingdom’s vast heritage in fashion and empowering Saudi fashion designers.

Together with the Ministry of Culture, the commission is working to unlock a thriving cultural sector to preserve and elevate the traditions that make the Kingdom unique.

To learn more about the Fashion Commission, please visit:

Twitter: @FashionMOC (Arabic) | Instagram: @fashionmoc (Arabic) | website: (English)

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