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WHEN WHERE WHY
WHITE is the concept trade show that connects companies, buyers and showrooms during the Milan Women Fashion Week.(MFW)
The edition that took place in September '22, in the heart of Tortona Fashion District, has seen WHITE expanding across 5 top locations: from the iconic Tortona 27 (Superstudio Più) and Tortona 54 (Ex Ansaldo), to Tortona 15 (Magna Pars Hotel), Tortona 31(Archiproducts), and Tortona 58 (Padiglione Visconti), hosting WSM White Sustainable Milan.
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A project that places showrooms at the core of a system that sees network as a key value for market growth.
Discover moreWhite involves and promotes Milan’s stores and boutiques, through a network of events that aims at catching the attention of italian and international audience during Milan Fashion Week.
A “spread event” format that connects and enhances Fashion system main players, putting Milan as reference point for the whole international market.