Milano · SS 2027 Edition

The Leading Milano Fashion Week Showcase

Discover Next Edition

Installation View — White Milano

Next edition

24^th - 27^th
SEPTEMBER 2026

Location

Tortona 27 · Tortona 54
Tortona 35 · Tortona 31

Focus

Womenswear · Accessories · Resort · Lifestyle · Urban · Streetwear

DISCOVER WHAT'S NEW

Press conference

WHITE Milano 2026:
A New Chapter Begins

Watch the press conference

WHITE ON THE BEACH

Resort / Beachwear — T35, Hotel Nhow

Discover the project

Accessories Area — T54

Urban / Streetwear / Accessories — T54

Beauty / Lifestyle — T31

Discover
The
Locations

White Luce

Via Tortona, 27

White Nuvola

Via Tortona, 54

White on the beach

Via Tortona, 35

White More

Via Tortona, 31

White Box

Via Bergognone, 34

Spotlight

GO TO MAGAZINE

THE ICONIC BRANDS OF WHITE

WHITE MILANO FOCUS ON ACCESSORIES

THE LATEST SPANISH TRENDS

SPOTLIGHT INNOVATION

DISCOVER THE ESSENCE OF SPANISH DESIGN

Atmosphere

INSIDE
the Edition

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WHITE MORE - Focus on Lifestyle

Expanding our universe into beauty, home decor, and sensory experiences. Unveiling a curated selection of lifestyle brands exhibiting at White More:

@giobagnara x @poltronafrauofficial - High-end leather craftsmanship meets Italian living heritage in an exclusive home accessory collection.
@humanherocandles — Sustainable 100% soy wax candles and body care handcrafted in Le Marche.
@chiarafirenze_fragranze — Artisanal Tuscan home fragrances and body care crafted with natural essences.
@les_ottomans — Luxury Italian home decor inspired by the rich artistic heritage of the Ottoman Empire.
@madeinc.italy — Milan-based handmade jewelry created as an intimate, personal form of expression.

📍 WHITE MORE – Via Tortona 31/ Via Tortona 54
SEPT 24–27, 2026, Tortona District

#whitemilano #whitesettembre #whitemore #lifestyle

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WHITE MORE - Focus on Design

The journey through design continues. We are excited to present another lineup of iconic design brands joining us at WHITE MORE:
@boyhood_denmark - Contemporary Scandinavian wooden collectibles inspired by childhood icons.
@poltronova - Avant-garde Radical Design icons, from Ettore Sottsass’s Ultrafragola to Superonda.
@produzioneprivata - Michele De Lucchi’s vision of limited-series Italian craft and architectural lighting.
@arnolfodicambio_official - Handcrafted Italian crystal tableware uniting art and tradition since 1963.

📍Via Tortona 54
SEPT 24–27, 2026 | Tortona District

#whitemilano #whitesettembre #whitemore #design

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THE NEXT CHAPTER OF ITALIAN STYLE IS HERE.

Together with our Special Guest Designer @alessandroenriquez, we’re redefining classic aesthetics for Spring Summer 2027.

Enriquez bringing a project that encapsulates his creative universe - from fashion to design, food, and lifestyle - in a celebration of Made in Italy. Inspired by his SS27 collection, this pop-Mediterranean journey connects Italy and Greece through myths, vibrant colors, irony, and love.

Join us at WHITE during Milan Fashion Week to experience this special showcase live.

📍 Spazio T35 - Via Tortona 35, Tortona Fashion District
SEPT 24–27, 2026 | from 9:30am to 6:30pm

Mark your calendars. See you in Milan.

#whitemilano #whitesettembre #alessandroenriquez #ss27 #mfw2027

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Vibrant, innovative, unmistakable: Brazilian design arrives at WHITE.

@apexbrasil (scaling Brazilian brands for the global market), @abestoficial (the voice of Brazil’s fashion design elite) and @senato13_showroom present a selection of Brazilian brands, bringing creativity and diversity of the country’s fashion scene to the international stage.

📍WHITE LUCE - via Tortona 27
SEPT 24-27, 2026, Tortona District

#whitemilano #whitesettembre #brazilianbrands

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WHITE MORE - Focus on Design

WHITE MORE is the new space open to our community, dedicated to the intersection of beauty, lifestyle, and design.

Ahead of our September 2026 edition, we highlight a lineup of iconic design houses:
@gufram - radical design and subversive sculptures, from the iconic Cactus to the Bocca sofa.
@meritalia - resin mastery and radical icons celebrating Gaetano Pesce’s genius.
@memphis_milano - Sottsass’s postmodern design revolution.
@qeeboo_official - Pop creativity and emotional design by Stefano Giovannoni.
@anna_von_lipa - Bohemian glass with Scandinavian soul.

Discover the new lifestyle vision.

📍Via Tortona 54
SEPT 24-27, 2026, Tortona District

#whitemilano #whitesettembre #whitemore #design

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Dal 24 al 27 settembre WHITE apre per la sua prima volta due dei suoi spazi alla fashion community:

📍WHITE BOX - via Tortona 54/ via
Bergognone 34

📍WHITE MORE - via Tortona 31

Don’t miss it.

Free tickets by link in bio.

#whitemilano #whitesettembre #whitebox #freeticket

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WHITE BOX
SEPTEMBER 24.25.26.27

Installation by @lottamercii & @sexsdreams
TALKS, WORKSHOP, DJSET AND FOOD AREA
from 9.30am to 9.30pm

📍Via Tortona 54 / Via Bergognone 34

Free tickets by link in bio or www.vivaticket.com/it/ticket/white-milano

#whitemilano #whitesettembre #whitebox #freetickets

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Key highlights from WHITE Press Conference on September 14th.
Shaping what’s next. 🤍

Watch the full video here: https://www.whiteshow.com/it/press-conference/

Join us September 24–27 at Tortona District.

#whitemilano #whitesettembre #pressconference

CONNECT WITH US @whiteshowofficial