Whiteshow

21-23 JUN 2025

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Visita WHITE

Servizi per gli ospiti

Come raggiungerci

Prossime date

WHITE RESORT
18.19.20 Giugno 2026

TORTONA FASHION DISTRICT, Milano

WHITE
24.25.26.27 Settembre, 2026

TORTONA FASHION DISTRICT, Milano

Resta in contatto con noi @whiteshowofficial

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SAVE THE DATE | WHITE Resort

18.19.20 June 2026
📍Tortona Fashion District, Milan

Ready to join? Link in bio to apply.

#whiteresort #whitemilano #whiteshow

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The WHITE Milano team wishes you a happy and peaceful Easter!

#whiteshow #whitemilano #happyeaster

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Meet @monica_sarti_ of @falierosarti.

We sat down with Monica Sarti, one of our longest-standing clients. With us for 25 years, she shares how White Milano continues to stand out as a key platform to connect with a strong presence of international buyers, as well as a hub for inspiration and research for the contemporary fashion landscape.

Discover her vision.

#whiteshow #whitemilano #falierosarti #fashionvoices

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Meet the brands at WHITE.

Back to what matters: quality, materials, craft.
A slow fashion project focused on product, with a controlled supply chain and true Made in Italy at its core.

@stefano_mugnai_official tells his story at WHITE, highlighting how, thanks to the platform, his work finds an international stage where true quality and craftsmanship are recognized and valued.

#whiteshow #whitemilano #stefanomugnai #madeinitaly #fashionvoices

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Foulard season is here.
Texture, color, and movement: the scarf becomes the detail that transforms every look.

At WHITE, we spotted four foulard brands you didn’t know you needed. Different interpretations, each with a strong and distinctive identity: @vert_lago, @falierosarti, @tashandley, @epiceparis.

Four brands, four visions of scarf season — blending craftsmanship, textile research, and contemporary style.

Discover how to style them.

#whitemilano #whiteshow #scarfseason

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Urban attitude.
Clean lines, technical fabrics, layered silhouettes and details shaped by the rhythm of the city.
A selection of WHITE brands interpreting urban style with a contemporary edge.

What @_giacomobaraldi_ - founder of @origin.of.line - says about us:

“WHITE proved to be an important showcase to connect with buyers and industry professionals, creating valuable relationships for the future development of the project. As it was our first time exhibiting, the experience was particularly exciting.
At the core of our work are transparency and product quality. For us, sustainability means durability and responsibility across the entire supply chain - from the cultivation of natural hemp fiber to the final product.”

Urban aesthetics today move between function and identity - where research, comfort and vision meet.

#whiteshow #whitemilano #AW26 #urbanstyle

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