CONTENTS
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JOIN US
Thanks to the extraordinary effort from the Government and Fashion leaders, Italy guarantees the presence of foreign buyers by allowing entrance to visitors with vaccines unauthorized or not recognized by EMA.
White supports with your trip organization thanks to its travel partner.
Contact us to enjoy our special fares and insurance support for a safe trip.
SIGN OF THE TIMES born in September 2021 as the title of an edition that marked a turning point for WHITE. A slogan that expresses the importance of being able to read and interpret the changes of the fashion system in the sign of a new era that speaks about inclusion, sustainability and sharing.
WHITE has merged its values with the deep meaning of SIGN OF THE TIMES, becoming a promoter of change and restart, interpreting the signs of the times and the needs of the new fashion generation: searching for new stylistic codes, identifying new systems and communication platforms able to connect creative people and operators of the Italian and international market.
WHEN WHERE WHY
WHITE is the concept trade show that connects companies, buyers and showrooms during the Milan Women Fashion Week. In the heart of Tortona Fashion District, WHITE expands across 4 top locations: from the iconic Tortona 27 (Superstudio Più) and Tortona 54 (Ex Ansaldo), to Tortona 56 (MUDEC), Tortona 58 (Padiglione Visconti).
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A press review of the articles dedicated to White and to its most interesting initiatives. Check out what they say about us.
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A project that places showrooms at the core of a system that sees network as a key value for market growth.
Discover moreWhite involves and promotes Milan’s stores and boutiques, through a network of events that aims at catching the attention of italian and international audience during Milan Fashion Week.
A “spread event” format that connects and enhances Fashion system main players, putting Milan as reference point for the whole international market.