CONTENTS
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JOIN US
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WHITE has merged its values with the deep meaning of SIGN OF THE TIMES, becoming a promoter of change, interpreting the signs of the times and the needs of the new fashion generation: searching for new stylistic codes, identifying new systems and communication platforms able to connect creative people and operators of the Italian and international market.
WHITE’s new campaign highlights the importance of beauty and meaningful aesthetic values. A beauty inspired by the spectacular charm of the species that populate nature, with an inborn value of uniqueness and mutual respect. An incisive and highly impactful campaign thought to express WHITE's goal: outlining a path for fashion that pays more attention to values and that shows to be free from fast pace.
WHEN WHERE WHY
WHITE is the concept trade show that connects companies, buyers and showrooms during the Milan Women Fashion Week.(MFW)
In the heart of Tortona Fashion District, WHITE expands across 7 top locations: from the iconic Tortona 27 (Superstudio Più) and Tortona 54 (Ex Ansaldo), to Tortona 15 (Magna Pars Hotel), Tortona 31(Archiproducts), Tortona 35 (NHOW Hotel), Tortona 56 (MUDEC), and Tortona 58 (Padiglione Visconti), hosting WSM White Sustainable Milan.
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A press review of the articles dedicated to White and to its most interesting initiatives. Check out what they say about us.
Discover more
A project that places showrooms at the core of a system that sees network as a key value for market growth.
Discover moreWhite involves and promotes Milan’s stores and boutiques, through a network of events that aims at catching the attention of italian and international audience during Milan Fashion Week.
A “spread event” format that connects and enhances Fashion system main players, putting Milan as reference point for the whole international market.