Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad of being able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported. With Massimiliano we will work on the concept of shades of white, a fundamental ingredient in the culture of fashion with which we will create an unexpected layout and a timeless image "

WHITE Milano is the reference tradeshow for international womenswear, the omni-channel platform connecting research and contemporary fashion brands to business. A place full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups. A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi.