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THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS // THE CONCEPT TRADESHOW CONNECTING BRANDS TO BUSINESS //

WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 // WHITE FEBRUARY 24.25.26.27 2022 //

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PRESS & MEDIA

Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations.
"Hurry before it's 2 late" sings Prince. The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment.
TIME, time, is an essential value. Let's take care of our time together.

SIGN OF THE TIMES is a project made with the ambition of writing the pages of the book of change where the main characters are all of you. A book to be filled together.

WHEN WHERE WHY

After the extraordinary edition of this last September, White will be back from February 24th to 27th under the concept of “Sign of the Times”, where all together will live another experience within our Concept Trade Show – a real trait d'union across companies, buyers and showrooms – during Milan Fashion Week. White expands and takes over 4 locations in the Tortona Fashion District: via Tortona 27 (Superstudio Più), via Tortona 54 (BASE Milano) , via Tortona 56 (MUDEC Museum), via Tortona 58 (Padiglione Visconti).

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WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS // WATCH WHITE TALKS //

Videos

PRESS

A press review of the articles dedicated to White and to its most interesting initiatives. Check out what they say about us.

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SHOWROOMS CONNECTION@WHITE

A project that places showrooms at the core of a system that sees network as a key value for market growth.

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STORES

White involves and promotes Milan’s stores and boutiques, through a network of events that aims at catching the attention of italian and international audience during Milan Fashion Week.
A “spread event” format that connects and enhances Fashion system main players, putting Milan as reference point for the whole international market.

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