Whiteshow

21-23 JUN 2025

WHITE
26-27-28 February | 01 March, 2026

TORTONA FASHION DISTRICT, Milan

Opening hours : from Thursday 26th to Saturday 28th February from 9:30 am to 6:30 pm
Sunday 01st March from 9:30 am to 6:00 pm

WHITE
26-27-28 February | 01 March, 2026

TORTONA FASHION DISTRICT, Milan

Opening hours : from Thursday 26th to Saturday 28th February from 9:30 am to 6:30 pm
Sunday 01st March from 9:30 am to 6:00 pm

How to apply

Visit WHITE

Guest Services

How to reach us

Upcoming dates

From Instagram

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Going global international buyers.

@earlymadecedofeita @viva_accra @solis_lyon @runwayvietnam @beaker_store @diverseclothingstore

#internationalbuyers #whiteshow #whitemilano

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Timeless and versatile, jeans are a key piece in any wardrobe.
At WHITE, they shine through the work of brands specialised in redefining denim, such as @shaftjeans @cigala.s @ps.dont.forget.me

#whiteshow #whitemilano #denim

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Design and set-up.

Stay tuned.

#whiteshow #whitemilano #setup #location

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An increase number of international buyers have confirmed their attendance to WHITE Milano - February edition 2026.

#internationalbuyers #whiteshow #whitemilano

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The new winter bags embody refined, handcrafted elegance.
Wrapped in deep, intense tones, each design is created to elevate winter days with understated luxury.

Discover the collections at WHITE, where soft silhouettes and rich textures come together in perfect balance:

@paleramilano @vipera_thelabel @marianamendezbarcelona @gavazzeni_official

#whitemilano #whiteshow #bags

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A New Chapter Begins.

As we step into the new year, we want to thank you for being part of our journey. Your energy and passion are what make WHITE more than just an exhibition - a big community.

We wish you a year dedicated to creative evolution and bold new beginnings. We’re excited to walk into 2026 by your side. Let’s make it unforgettable.

The 2026 calendar is here. Ready for it?

The future is WHITE. Join us.

#whitemilano #whiteshow #happynewyear

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At the upcoming WHITE edition, from February 26th to March 1st, discover a variety of knitwear collections that celebrate craftsmanship and timeless design. From the cozy embrace of wool to the delicacy of fine yarns, each piece reflects passion, quality, and meticulous attention to detail.

Here’s a curated selection of contemporary knitwear brands - luxury that transcends seasons:
@franticsince1990: vibrant South American-inspired knitwear meets Italian craftsmanship in sustainable,
ethically-made pieces. High-quality merino wool and baby alpaca knitwear with vibrant floral patterns, crafted by 400 Ecuadorian weavers.
@pampathebrand: luxurious, sustainable textiles crafted from alpaca, Pima cotton, and recycled fibers, balancing heritage and innovation.
@notshycashmere: timeless cashmere reimagined with modern cuts, blending fashion and comfort in every collection.
@sissiottostyle: iconic knit front pieces that combine fashion, comfort, and contemporary style for a
bold look.

#whiteshow #whitemilano #knitwear

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Happy Holidays from WHITE Milano.
Thank you all for making this year unforgettable. ✨

See you in 2026.
New year, new projects, big news.

#whitemilano #whiteshow #happyholiday

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