Special Areas
INSIDE WHITE
Located in the industrial spaces of Base – Ex Ansaldo, at Via Tortona 54, INSIDE is WHITE’s iconic space dedicated to clothing and accessory brands with a strong identity, where established companies and new fashion talents interact and influence each other.
The spaces, without dividing walls, offer a large and bright open space, characterised by a minimalist and scenographic design, with iron details and essential architectural lines.
Designed to enhance each collection, the INSIDE space offers various display options and provides visitors with an immersive, fluid and engaging experience.
A unique stage for presenting small companies researching fashion, accessories, lifestyle and beauty.
WHITE LOFT
Three LOFTS dedicated to brands with sophisticated concepts and artisanal details, but defined by advanced constructions and shapes, inside Superstudio Più – Tortona 27.
Brands faithful to a sartorial tradition that have reinterpreted the archetypes of elegance, relying on research and stylistic innovation.
The WHITE LOFTS are spacious, bright and versatile open spaces, ideal for special projects or international showrooms wishing to showcase their designers.
The interior design is elegant and minimalist: essential furnishings that combine functionality and contemporary aesthetics, leaving room for personalisation and enhancing every detail of the collections on display.
SECRET ROOMS
Five SECRET ROOMS located inside Superstudio Più – Tortona 27, for five new-generation international designers who have already attracted the attention of key accounts among top buyers worldwide and will make their debut on the European scene starting at WHITE.
The SECRET ROOMS project focuses the spotlight on five of the most interesting emerging talents on the international scene, presenting their creations inside five secret rooms.
An exclusive format that represents a real launch pad for new designers who want to expand their audience and consolidate their presence on global markets, as well as an important opportunity for media visibility thanks to the constant interest of the international press.
BASEMENT
With its lived-in atmosphere, the BASEMENT, located inside Superstudio Più – Tortona 27, represents the essence of innovation in the fashion world, hosting collections that challenge conventions and break down traditional stylistic norms.
The imposing setting, with its raw environment, becomes an integral part of the message that each collection conveys, creating a direct connection between space and product.
The Basement, designed as an intimate and avant-garde space, houses selected collections with a refined character. The raw concrete surfaces, boldly designed furnishings and careful use of lighting create an atmosphere that combines elegance and authenticity.
This environment is ideal for those who want a versatile and well-appointed space that conveys contemporary energy while retaining a refined and genuine charm.