Fondazione Pistoletto

 

Under the aegis of responsible fashion WHITE continues its collaboration with Cittadellarte - Fondazione Pistoletto. The special project "A Good Job" zooms in on sustainability with focus on ideas and beauty. The area curated by Chiara Tronville presents a selection of brands that are experimenting with a range of different techniques: from recycling and upcycling, to non-polluting raw materials and above all through a path focusing on traceability and transparency. So Tronville on the concept of the project: “I have always loved beauty and valued fashion for its artistic and expressive flair. Yet, with the passing of time I have understood that for an industry that uses so many resources in the name of individuality, a more responsible and collective approach is needed. Hence, a few years back, I started to feel the desire to support and tell about the dedication of those who, day after day, work to imbue aesthetics with ethical values, such as zero-waste practices, research and innovation, social impact and circularity. Far from extremism, today I aim to be constructive advocate for change. I strongly believe in sustainability and consider it to be an essential element in any design project. Likewise, I believe that creativity, style, open-mindedness and planning ability remain key factors for the success of each and every brand”.

 

Contemporary craftsmanship

 

For this edition, the selection dedicated to contemporary craftsmanship, curated by Angelo Ruggeri and Valeria Oppenheimer, presents over 20 companies with a brand mix that ranges from clothing to footwear, passing through jewels. A selection of different brands, sharing the same DNA, that of “contemporary artisans" who offer Made in Italy creations, attentive to the image of the product and sustainability. Today, the craftsmanship that we can define as ‘contemporary' is not only linked to the hand-made, but also to the 'mind-made', or rather to 'doing with the head', with ideas. The selection is therefore enriched by young brands founded by artisans expert in graphics and prints, by opinion makers who have relaunched the concept of footwear or by creatives who have introduced new technologies to create innovative collections. This is the direction to follow today: mixing the tradition dedicated to the artisanal universe with the digitized allure of the present and the future. If until a few years ago, these micro companies were on the margins of the fashion system, at the moment they are experiencing a phase in which they have the opportunity to conquer large markets. This is partly due to the digitization of the sector and the direct relationship that some media, especially social networks, allow to entertain with the end customer.

 

Brands

21.23
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  21.23 is an artisanal Made in Italy footwear brand founded by Chiara Bindoni in 2018. The 21.23 shoes are incisive footwear that differs as much for its eclecticism as for its quality. The idea of the first model is fundame...

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AAA/UNBRANDED
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  aaa/unbranded® is a lifestyle project founded by Mario Innocente in 2017 that to date offers footwear, small leather goods, and cosmetics of qual...

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AIM/HANDMADE IN ITALY
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  AIM is a collection of bags that pursues a purpose: to break away from the unstable logic of trends to regain balance and strength in the aesthetics of continuity. The values are the exquisiteness...

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APNOEA
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  Apnoea is a womenswear and accessories brand born in Italy, with a multidisciplinary approach to the world of fashion. Born as a collective in 2016, the brand has cha...

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BENEVIERRE
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  Based on the cornerstones of Italian culture: craftsmanship and tailoring. The brand's goal is to have the broadest vision of the present to create something that can characterize the future. The Benevierre projec...

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C.A.P.A.F.
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  Since 1947 CAPAF has been producing handbags on its premises in Scandicci. The owner, Giuliano Bonechi, has followed in the footsteps of his founding father. He creates, with his wife Marina, truly unique pieces, strictly m...

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CO.RO JEWELS
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  Costanza De Cecco e Giulia Giannini have first and foremost been great friends since high school. It is during their teenage years that they discovered their passion for art and design. The name of their brand...

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ELL MILANO
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  ELL Milano is a gold jewellery atelier combining tradition and knowledge with research, trends, sustainability and perceptiveness. ELL's tradition is synonymous with art and craftsmanship handed down in time from father to ...

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ERMANNO GALLAMINI
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  When suggestion becomes matter, and the tactile charm of quality turns into wearable style, capes, blankets, coats, jackets, and vests come to life. Skillful artisans make all products with exclusive materials. These are th...

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GENTILE CATONE
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  Gentile Catone, a brand founded by Francesco Gentile and Chiara Catone, is a multi-faceted world in which nostalgic allure and cheeky romanticism find their dissonant...

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IURI
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  An architectural approach to form transforming the products into design objects. I U R I is the handbag brand founded and directed by Jure Stropnik.Jure’s passion for pop culture, interior design and the love fo...

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JORGE MORALES
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  Jorge Morales was born in Havana in 1964 and moved to Spain in 1970. After working as a buyer in an accessories shop in the capital and gaining experience in styling for Biba magazine, he became interested in self-taught je...

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LAURA THEISS
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  Laura Theiss is a talented London-based designer who creates feminine, bold knitwear with a timeless appeal. Since founding her brand in 2010, Laura ...

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LE KADEAU
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  Graduated as a jewellery designer from the Scuola Orafa Ambrosiana in 2014 Laura Bosisio specialised in the creation of solitaire rings and wedding rings. In 2018, she has created the...

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MAIORANO
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  After having accumulated work experience, emotions and convictions, Matteo Maiorano founded in Rome MAIORANO, a brand of footwear with a minimal aesthetic focused on quality craftsmanship and a unique aesthetic. The project...

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MAISON FLANEUR
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  With her brand, Maison Flâneur, Valeria Cremonese invites us to slow down, think about what matters, and preserve each piece of clothing over time. The name of the brand is inspired by the figure of the "Fl...

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MEHER KAKALIA
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  Meher was born in Karachi, Pakistan, where she embraced the colorful local artisan tradition. During her studies she flew to Europe and studied Fi...

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MONTEGALLO
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  Montegallo is created from the centuries old history of straw processing in the Marche region, an activity that dates back to 1300, linked exclusively to agricultural activity which was the only real source of local l...

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MTOF
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  Proud to be Italian for the deep bond with the territory linked to a remarkable know-how. M T O F is a young knitwear brand with a super qualified team. It was founded in 2017 in Valeggio sul Mincio by Mario Foroni and Paol...

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MY GOLDEN CAGE
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  My Golden Cage was born from an idea of Maria Elena Pino, a stylist who has been working in the fashion system for about 20 years. She took her first steps in the style offices in Milan, then arriving at important...

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NART STUDIO
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  Brazilian designer Pedro Nart, 26, is the creative mind behind Nart Studio. The difficulty in finding accessories led him to create his own jewelry for personal use. ...

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NI-DO
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  Born in 2018 from the creative union of Nicola and Domiziana, partners in life and at work, NI-DO is a Made in Italy brand that offers designer bags made in small workshops. Aesthetics: clean, sophisticated and es...

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OF HANDMADE
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  Her dreams came to life by meeting special women and their expertise in weaving threads, this is how Simona Guaini fell in love with the art of kn...

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PEPPINOPEPPINO - WHITE
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  PeppinoPeppino is an out-of-the-box denim brand, offering vintage-inspired garments and workwear with unconventional silhouettes. The final product is jeans that look to the past while winking at the future. It is all about...

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RETROPOSE
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  Retropose is a brand whose fundamental values are the uniqueness, craftsmanship and sophisticated its fundamental values. Born in 2012 by the duo Federica Cremisini and Giulia Mitarotonda, Retropose has grown over...

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VESCOVO
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  Entirely designed and produced in Italy, Vescovo is an independent genderless brand born in 2020 as a cultural idea that has seen its ideal expression in the world of fashion. After putting together a group of people from d...

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Altaroma

 

With the goal of promoting Made in Italy brands, Altaroma renews its collaboration with WHITE only digital format. For this edition the WHITE team has selected 15 designers among the different creatives showcasing on the Altaroma platform. The Milan-Rome route and the collaboration between WHITE and Altaroma represent an important step towards greater synergy between the main players in the Italian fashion system and a fundamental leverage for these companies, which benefit of a double exposure. As Adriano Franchi, General Manager of Altaroma explains: "Altaroma has always favored a system perspective, enhancing, in addition to its own skills, those that are more coherent and synergistic with the other players in the Italian fashion promotion system. And it is precisely in this perspective that it has been possible to expand opportunities, create new collaborations, strengthening every single mission through a common goal: to promote creatives, artisans and entrepreneurial minds of our country by aiming at the growth and development of Made in Italy. The collaboration with White fits perfectly into this new scenario and strengthens our intentions to reach an ever-increasing number of players in the sector."

 

See the designers selected for the Special Area: Alessandra Balbi, Alexandre Blanc, BGBL, Dalpaos, Derosis, Eticlò, Face to Face Style, Francesca Cottone, Gall, Id. Eight, iindaco, Melip, Mich Vasca, Roi Du Lac, Zeroundici

Brands

ALESSANDRA BALBI Altaroma
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  After several years of experience as a designer and interior architect, in 2017 Alessandra Balbi decided to launch her own luxury footwear brand and channel her multifaceted background into a single product, the most femini...

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ALEXANDRE BLANC Altaroma
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  Alexandre Blanc was created as a ready-to-wear brand, using a haute couture approach based on small, sustainable collections. The brand mainly focuses on the volumes of garments to create looks for an aristocratic, natural,...

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BGBL Altaroma
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  BGBL is the made-in-Italy bag brand that bounces between sport and style, between past and present. The sporting reference is the use of distinctive materials and textures, which convey this world in an urban cont...

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DALPAOS Altaroma
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  DALPAOS originated as a capsule collection of unisex clothes made with fabrics recycled from furniture, unsold garments and unique artists’ designs. This has remained the basic brand concept: the combination of ...

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DE ROSIS Altaroma
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  De Rosis is a 100% made-in-Italy brand. T...

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ETICLO' Altaroma
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  Désirée Madonna is the founder and artistic director of Eticlò. Founded after numerous experiences in different regions of the world, ...

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FACE TO FACE STYLE Altaroma
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  Face to Face Style was founded in 2014 by Elisa Mastella and Andrea Giordani out of their passion for fashion and their desire to create an innovative, original, stylish and, above all, made-in-Italy women's clothing line.&...

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FRANCESCA COTTONE Altaroma
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  After a long experience in the field of fashion, in 2018 Francesca Cottone launched the first collection of her eponymous brand. The brand was born out of the need to go back to the perfection of made-in-Italy tai...

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GALL Altaroma
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  Justin Gall is an American designer who combines his skills in human physiology, art, graphics and fashion design to create the modern world of GALL. Justin Gall is one of a rare breed of designers, very proud of ...

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ID.EIGHT Altaroma
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  ID.EIGHT is a brand of sustainable, made-in-Italy sneakers that are not only unisex and cruelty-free, but also made of materials derived from the by-products of the food industry, such as apple skins, grape stalks and skins...

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IINDACO Altaroma
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  The IINDACO brand originated from the passion of two Italian designers, Pamela Costantini and Domitilla Rapisardi, as an ambassador of a mix of design, art, culture and craftsmanship. It finds its natural expression in a li...

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MELIP Altaroma
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  Melip is an Italian brand of leather bags which was founded in 2019 by fashion designer Melissa. Melip has a very precise identity, made up of an honest authenticity, craftsmanship and an essential design which ce...

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MICH VASCA Altaroma
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  An emerging, Italian and niche brand, Mich Vasca is an experimental workshop of handbags and accessories which was founded by Michael Spartano in 2013. Loyal to the made-in-Italy production chain, m...

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ROI DU LAC Altaroma
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  Founded in 2016, Roi du Lac has a ready-to-wear womenswear collection, a menswear collection and a collection of accessories for both men and women. The brand’s most distinctive features are Marco Kinloch’s ha...

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ZEROUNDICI EYEWEAR Altaroma
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  The creatives behind the brand are two brothers, Simone and Daniele Testore, who have turned their common passion into a successful business idea. They have tried to combine their skills to create an innovative design product. A refi...

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Sustainability

 

Why an area dedicated to sustainability? Because one year after the start of the pandemic, it is clear that it is the theme of the present and the future. We need to produce less, without tons of clothing being abandoned around the planet; the warehouse stocks can be virtuously put back into circulation. We need to set up a more efficient system, which minimizes waste and is generally more local. It takes more sensitivity in the choice of materials, thinking about the end of their life: will it be possible to regenerate or transform them? And then, the people. A few years ago, sustainability mostly embraced the issue of environmental impact, but today it means social responsibility and innovation, positive impact on the territory, inclusion and a culture of integration. The themes are many, as those people who - through digital and thanks to the awareness campaigns carried out by activists - are informed today about the origin and composition of their garments. We can say that the system has identified the flaws. In this context, start-ups and young projects are oxygen for change. For this edition, the area is curated by Chiara Tronville and showcases a selection of 12 brands, some from the Cittadellarte Fashion B.E.S.T. A mix that includes different realities, from those who support discriminated artisan minorities, those who create unique pieces by upcycling clothing from landfills and those who produce on demand, at zero km, with vintage silks. Not to be missed also the selection of accessories, in terms of sustainability the most complex part because the variables and components, in bags and shoes, are so many: yet even in these sectors great strides have been made. Just a couple of years ago no one would have thought they could make a biodegradable bag or pair of shoes. We live in a period of extreme complexity but at the same time exciting and challenging with many new ideas coming up. One thing is certain: we are only at the beginning.

Brands

ANT45
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  The name ANT 45 derives from ANTIDOTO 45, the historic brand of the Bonadei hosiery company which, on the strength of seventy years experience in the production of hand-crafted socks, has decided to write a new pa...

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AYMARA
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  Aymara is the result of a love story between a Belgian engineer, Sven Van Gucht, and Yannina Esquivias, a young Peruvian travel agent. After falling in love, Yannina and Sven quit their jobs and founded a knitwear...

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BJANKO
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  Bjanko Milano was born out of the desire to create apparel that offers innovation andemotions in a market that has ben dulled, on the one hand, by low-cost imported productions and, on the other, on brands that ar...

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CATARZI 1910
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  With over a century of history, since 1910 the Filippo Catarzi brand has been specializing in hats and bags made according to historic weaving and sartorial techniques. For this company, “hand-made” is a value to be pre...

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CLOSED
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  Contemporary design and uncompromising quality – that has been Closed’s mission since it was  founded in 1978. Together wit...

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COLLEGIEN
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  Collégien is a family-run business founded in Briatexte, in the south of France, in 1947. It specialized in crafting artisanal quality socks, tights and slippers for nearly a century, passing on careful technique...

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ETICI
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  With 25 years experience in the manufacturer, the factory called ETC2.0 and located in the productive district’s heart of Carpi, is gradually changing its skin and working on cutting-edge production processes, o...

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FANFULLA BAGS
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  Fanfulla is a company specialized in bags based in Cesena in Emilia Romagna and founded in the early 2000s by Antonella Vaccari. The products are unique pieces that boast A Made in Italy craftsmanship, an attentio...

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FLOTTE
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  Flotte is a French brand committed to a more responsible and sustainable fashion, colourful playful and functional outerwear. Brand's raincoats and windbreakers adapt to every activity, able to transform into a ba...

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FRANCO FERRARI
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  Franco Ferrari, a jewellery craftsmanship company specialising in silk accessories made from the finest materials, was founded in 1973 as a small but solid niche company known for making scarves, stoles and shawls...

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FUSIONI
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  Fusioni is the brainchild of innovative, enterprise and dynamic. A story of accessories and clothing original, easy to wear and match, developed by the brand - Made in Italy - and in various other parts of the wor...

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IBRIGU
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  An ancient Japanese art, called kintsukuroi, teaches us that difficulties, fractures, and fragilities can enhance a product's uniqueness. This is why the Japanese, when a vase breaks, decide to weld the pieces ins...

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JOAO MARASCHIN
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    Brazilian designer based in London Joao Maraschin launched his namesake fashion label in 2020, after graduating from the London College of Fashion. In February 2020, Joao was invited by the British Fashion Cou...

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KIMONORAIN
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  Kimonorain is a unisex single product born from the experience and creativity of Elisa Soldini and Lucia Padrini, already founders of the 2010 Tuscan total look women brand called Tvscia. It is a waterproof techni...

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LA COUVERTURE
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  La Couverture is an accessories and outerwear capsule that rediscovers the essentiality of dressing: a blanket that with its warm embrace envelops us, protects us and turns us into contemporary heroes of everyday life. The ...

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LAURA STRAMBI
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  Laura Strambi is a strong feminine brand that identifies an elegant and refined garment line conceived in the spirit of “green philosophy” respecting our environment. Collections are entirely Made in Italy. On...

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LIIS STUDIO
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    LIIS Studio is the feminine and sophisticated brand that today is taking off to a new journey, towards a future full of color. Between consciously made knitwear creations and crystal embroideries; vi...

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MADE FOR A WOMAN - WHITE
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  Made for a Woman was born in Madagascar in 2019. It is a project rooted in the Malagasy territory, inspired by the vibrant colors, people, and diversity of this count...

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MELISSA
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  World leader in the design of scented Melflex PVC shoes, vegan and 100% recyclable, through sustainable production processes, made in Brazil. Melissa has been working for over 40 years in the fields of fashion, arts and des...

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MIAKYU
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  MIAKYU is a sustainable knitwear brand founded in year 2017 in Germany. Founder and creative director Minji Byun is a Korean visual communication designer with a long experience in hi...

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OBLIQUE CREATIONS
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  Oblique Creations Spa was founded in Bologna in 2006, within an elegant 2000 m2 workspace, which later became the company’s home office. The production is completely Made in Italy, and is supported by exter...

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OOF WEAR
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    "There’s more than just a soul. More than a style and a color. OOF Wear is an expression of the duality that defines our personality. It shows the beauty of the hidden contradictions in a comfortab...

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OPACOO
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  Living by ethics and sustainable development is the core of this brand. Most of its garments are made from 100% organic cotton. Organic cotton is in fact a natural fibre, without OGM, which requires much less water than con...

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PHISIQUE DU ROLE
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    Full of history, manufacturing tradition of the Carpi district, free imagination and filtered by respect. Why not: even a touch of madness. PDR Phisique du Role is the result of all these elements co...

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PIERRE-LOUIS MASCIA
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  An illustrator from Toulouse and an Italian company representing the excellence of its territory. Together, to create a colorful, dreamlike, fun u...

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PIN 1876 BY BOTTO GIUSEPPE
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  Pin 1876 is a scarves' line. It is produced entirely in the factories of Botto Giuseppe in Valle Mosso 1876 (Biella) and Cascami Seta 1872 in Tarcent...

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PLOUMANAC'H
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  Ploumanac'h is an Italian brand that simultaneously innovates and honours the culture of Made in Italy. Its name comes from a small town in Brittany, France, where the colours of the coastline reflect the power of...

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PROGETTO QUID
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  Quid is an ethical and sustainable enterprise founded in 2013 by Anna Fiscale, born in Verona in 1988. After graduating from Bocconi, Milan and getting a Maste...

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REGENESI
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  Regenesi, beauty is sustainable. The company was awarded "Best Performer of the Circular Economy 2019" in the SME category. It is dedicated to the regeneration of post-consumer materials, transforming them into objects and ...

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REWORKED
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  Re-worked has a mission: to reuse the bandana, a historic fashion accessory, to transform a simple garment into a carefree patchwork of bright colours.  The origin of the bandana dates back to the Far West, when the co...

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SURKANA
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  Surkana proposes to its audience to become companions in a journey that embraces the experience of dressing women, in which not only the body is dressed, but also the spirit, bringing illusion and enthusiasm to ev...

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UNUSUAL90-76
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  The first brand of modest activewear made in Italy, Unusual 90-76, is a project born two seasons ago with the dream of revolutionizing ...

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URBAHIA
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  Urbahia was founded by French designer Guillaume Gaveriaux, influenced by the family's artistic culture and architecture in Rome's hometown. After spending years toge...

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VARENNA
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  Varenna is the first luxury activewear brand in Italy to offer sustainable garments made from recycled yarns, which interpret and anticipate the latest trends in the fashion world. Its proposals represent a perfec...

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VERNISSE
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  A strong passion for vintage fabrics and the desire to create clothes with more respect, in contact with the craft and tailoring realities of the industry, away from the massification of production processes. Thus, the two ...

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XACUS
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  Xacus is a leading company in the world of shirts. Founded as an artisan activity in San Vito di Leguzzano in the province of Vicenza in 1956, the company has expande...

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YATAY
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  Entirely handmade in Italy and founded by Umberto de Marco, Yatay combines artisanal quality and ethical resources to create unique sneakers. They are produced with organic and recycled materials, from qualified s...

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The Style Lift

THE STYLE LIFT X WHITE SHOW

FABRICS & YARNS SS 22 BEYOND THE “WHITE”

 

The Style Lift opens for you a Womenswear and Menswear “Ideal Wardrobe” with Fabrics and Yarns highlights for the next S/S 2020 season. An exploration of the materials, the structures and the colours for every item of the wardrobe of the upcoming seasons. Browse the pages dedicated to selected textile producers with the links for any possible direct request or detail. Find the pages detailing the fabrics and yarns published on WHITE magazine (from 25th February for the entire duration of the sales campaign).

 

 

Brands

BERTO
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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CANCLINI
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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CELC MENSWEAR
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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CELC WOMENSWEAR
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” LINEN INNOVATIONS ...

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FASAC
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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FRATELLI TALLIA DI DELFINO
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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GUABELLO
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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JACKYTEX
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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MARLANE
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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TAIANA MENSWEAR
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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TAIANA WOMENSWEAR
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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VITALE BARBERIS CANONICO
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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ZEGNA BARUFFA LANE BORGOSESIA MENSWEAR
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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ZEGNA BARUFFA LANE BORGOSESIA WOMENSWEAR
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  THE STYLE LIFT  FABRICS & YARNS SS 22 BEYOND THE “WHITE” ...

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