The Cube

In the iconic location of Superstudio Più - via Tortona 27 - White presents a show within the show - a design space dedicated to the research of footwear, where stylistic innovation defines brands of the new generation, representing the answer to the new demands of  footwear market.

 

Brands

MARCO ANZIL
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IN A WORLD FULL OF EVERYTHING, COLLECTOR OF SUPERFLUOUS, SCOURED FROM TOP TO BOTTOM FROM SURFING ON WIFI NOW, THE DESIRE TO SEE UNKNOWN PLACES NOT ONLY IN STREAMING HAS RETURNED TO LIVE THEM WITH SOMEONE CONNECTED TO US NOT ONLY ON FACETIME. IT PU...

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PET LIGER
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The collective Pet Liger was founded by the visionary artist and creative director Constantinos Panayiotou. The maison and art studio, native to the web3 scene that took the metaverse by storm, will be for the first time at WHITE with computationa...

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PLEIADES
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PLEIADES is a handcrafted shoe brand with unique visual stories. Inspired by her childhood memories of growing up in Korea, designer Min Heo re-interpreted traditional craftsmanship through authentic shapes, textures and exceptional colours.Wo...

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SAM REYCHLER
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Sam Reychler is the Belgian designer who founded the brand and states "I want to make customers happy with my designs, make sure they have nothing like...

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THE SADDLER
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The Saddler dresses the woman who wants to feel free to be whoever she wants, to feel beautiful and to go beyond appearances. Each shoe is designed for women who want to feel beautiful and provocative without seeking perfection. The Saddler is the...

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The Suk

In the premises of Ex Ansaldo -  via Tortona 54 -  a warm and welcoming atmosphere of a scenographic set reproducing the typical Middle Eastern Suk. An unprecedented stage to present small niche companies of the world of fashion but also accessories, lifestyle and beauty.

Brands

AETHERNAL
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Aethernal believes in dips into the past, the reconstruction of history, sees the present as innovation but also as respect for what has been; it plays with the recovery of tradition always seeking originality, choosing the style and quality of Ma...

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ANDREINA
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Prêt-à-couture ANDREINA, the memory of the Aeolian Islands in a simple and sophisticated collection. Designed and made in Sicily, through a traditional Made in Italy production method, women's fashion brand Prêt-à-couture ANDREINA combi...

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BAYMIS
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Baymiş is a jewelery brand that takes inspiration from life itself. Its goal as a brand is to remind women the feminine and transformative power that lies within them. Baymiş will always be here, just like an older sister to re-tell the s...

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COLOR VISION
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Color is everywhere around us and it makes us happy and energized, confident or relaxed. ...

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DARIA PACELLI
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Daria Pacelli is a contemporary jewelry line that expresses ethereal sculptural forms together with the solidity of metal.  They are pieces that explore spontaneous silhouettes that are both timeless and modern. It was born from t...

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DELFINA
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In 1992 Delfina Marsaglia created a little collection of swimsuits, which were chosen by a couple of small boutiques in th...

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EDITIONS VENTINOVE
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Made in Italy: this is an element colose to Editions Ventinove's heart. The brand tries to produce in the most ethical way possible, meaning in small quantities and choosing a non-polluting water print and silk washed in Italy, in the hope ...

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ETIQUETA LATINA
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Ecuadorian tardition mixed to Italian artisanal know-how: these are the Etiqueta Latina hats, made by Carolina Andrade, realized with Toquilla straw. The US-born designer grew up in South America, in the small town of Cuenca, surrounded by ...

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IBELIV
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IBELIV is a brand which designs and produces fashion accessories, respecting people and material as its main objectives. Created in 2013 by Liva Ramanandraibe, IBELIV embraces the rich cultural heritage of two countries, France and Madagasc...

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IOEF
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"Utility" and "Functionality" are the watchwords that distinguish Ioef, a brand born from the dream of a young man who wants to bring Italian craftsmanship in a completely new way. Its beautiful handmade handbags made in the Tuscan territor...

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KARIMA ONE OF A KIND
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Karima pieces draw inspiration from Ancient Greece and Greek folk tradition, such as the draping of the peplos and chiton (ancient Greek garments), and the embroidered aprons and vests of folk costumes. The dresses are made using the age-old ...

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LEOPOLDINE SHOES
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Leopoldine shoes are born from the craftsmanship of Tuscan artisans, who work implementing traditional methods and high-quality raw materials such as leather, coming exclusively from the local territory. These shoes are hand-made, and each one, wi...

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LU BY LU
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Lu by Lu a Lagos-born atelier founded in 2020 that introduces a new wave of wearability where sustainable luxury meets future-wear. Stemming from the African diaspora, Louie Akinwale redefines Nigerian heritage in the form of multi-faceted ...

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MAYROWAY
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Mayroway is a Made in Italy brand of swimwear , beachwear curated and made by skilled craftswomen. Mayroway came to life in 2021 from the dreams and passion of Roberta Albano, a young entrepreneur with several years of experience in haute c...

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PEPITOS EYEWEAR
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"Enjoy every moment of your life to the maximum of happiness". This is the hymn of P...

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SERENA ESSE
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SERENA ESSE was born with the dream of giving elegance to summer contexts and making all women unique in their femininity, daring and expert in distinguishing themselves on every occasion, from the beach, to the pool party, to the trendiest aperit...

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SHARAY
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Created by Sara Amendola, SHARAY is an independent brand 100% made in Italy with ethical values of work. The brand is a reality where quality and unique products are created, from design to distribution, thanks to the continuous research and study...

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STMA STEFANIA MARRA
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STMA enhances empathy and delicacy as a distinctive element. The brand, founded in 2016 in Milan from an idea of the designers Stefania Marra and Andrea Capiluppi, is distributed in various boutiques in Italy, China, Japan and United States....

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TAREA STUDIO
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Created in a small laboratory in the center of Milan, TAREA STUDIO is a creative  design reality, specialized in female style. Its soft soul with its playful component represents the distignuishing mark in the construction  of cas...

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VUEDU
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VU and DU french for Saw and Owed, are also the initials of its creator Daniela Vinciguerra. A play on words that creates the story of the stylistic path of a brand that through elegance and simplicity creates sartorial products characterized by i...

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White Loft

At Superstudio Più - Tortona 27 - 3 LOFTs dedicated to brands with sophisticated concepts and handcrafted details, but defined by evolved constructions and forms. Stefano Mortari/Maria Calderara/Avant Toi.

Brands faithful to a sartorial tradition that have reinterpreted the archetypes of elegance, relying on research and stylistic innovation. 

Brands

AVANT TOI
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AVANT TOI discloses its new Spring Summer 2023 collection inspired by the Seventies, the most colorful, creative, and revolutionary decade. Colors are the protagonists: brighter and more vibrant than ever, they impress a mix of exotic cultures...

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MARIA CALDERARA
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#PEACE&LOVE SS 23 Look at the 70s to reflect on the contemporary. A collection that highlights the essence of the person who wears it. Prints, evanescent stripes also printed on the reverse side, pop skirts, hand-painted dre...

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STEFANO MORTARI
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Stefano Mortari srl is a leading company in the women’s fashion collections sector, which has been active for 20 years in Italy and abroad ranking high in the most mature and advanced markets. The company designs, produces and distribu...

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5 Elements

 

5 secret rooms identified through the elements air/water/earth/fire/ether, for 5 next-generation international designers and which have already attracted the attention of key accounts among top buyers from around the world. 

Saudi 100 Brands

From September 22nd to 25th, the Magna Pars hotel - via Tortona 15, Milan - will host “Saudi 100 brands”: a showroom dedicated to the most competitive creativity coming from Saudi Arabia looking at the international market. 

A special project made by WHITE in collaboration with the Saudi Arabian Ministry of Culture and Fashion Commission aimed at promoting international talents and their fashionable creations, as attractive and strategic to the international market.
A highly-impactful exhibition that aspires to wrap the Fashion scene up with new energy and to meet international buyers needs, willing to give a greater boost to the market.

 

 

 

 

Brands

1886
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1886 is a creative, imaginative streetwear brand that sees the future through its unique and elevated style. Valuing the exploration of the human mind and the wonders it can create, its priority is combining creat...

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ABADIA
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Abadia is an ethical luxury label that celebrates culture through timeless contemporary designs. With careful attention to fabric and detail, each garment is designed to be cherished and seen as an investment thatthe costumer is likely to preserve...

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ADELFES
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The brand's name, Adelfés, is derived from the Greek word for "sisters". That is because Adelfés was founded in 2015 by four sisters who share a deep passion for Fashion. Modern and always with an eye to what is trending, its aim is to provide p...

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AGMARAT
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Style, elegance and quality are the key elements for Agmarat. The brand provides stylish caftans and dresses that feature attractive, modern designs decorated with simple and colorful embroidery. These elements make it the ideal choice for daily f...

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AL MAHA DESIGNS
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Al Maha Designs is a women’s fashion brand born in Saudi Arabia. "Al Maha" comes from the Arabian Oryx, praised for its large deep black beautiful Arabian eyes, and elegance in Arab poetry, while "Maha" is founder, Dalal’s mother’s name, who...

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ALMUHAISEN
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Founded in 1966, Almuhaisen was originally born with the aim of only buying and reselling gold and jewellery. In just a decade, however, an Almuhaisen factory was opened, initially focusing and bangles. As time passed, the trained staff's skill in...

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AMARAH
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Born in the heart of Saudi Arabia, womenswear label AMARAH was launched in 2019 as a canvas of new age romance portrayed through a contemporary lens. Afters studying Finance at Prince Mohamad bin Fahad University in Khibar, its designer, Arwa AlKa...

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APRIL BY NOURA ALSAIF
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April Clothing is a high-end Saudi brand whose products are proudly designed and made in Saudi Arabia. Nourah Asaif, who established the brand in 2017, has exhibited a strong passion for art and design from an early age, but her eye for gorgeous, ...

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ARAM BY ARWA ALAMMARI
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ArAm is a Saudi award-winning Ready Couture brand, founded by Arwa Almmari, designer who had a passion for arts all her life. Being a painter and a sculptor, Arwa looks at fashion through an artist's eye. The brand's logo is a star, inspired by Ar...

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ATELIER HEKAYAT
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Atelier Hekayat was launched in 2012 in Jeddah by fashion designers Alia and Abeer Oraif, who aimed to introduce a new meaning to the traditional outerwear. The brand wishes to provide a unique and elegant style to succsessful women, giving m...

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BABY FITAIHI
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On the 16th of March, 2005, Dr. Mohammed A. H. Fitaihi introduced Baby Fitaihi, as the first jewelry brand targeting newborn and children. Baby Fitaihi brand offerings are designed to give the client a unique journey reflecting the brand message i...

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BOVENUE
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BOVENUE was launched in London for the purpose of defining Saudi luxury handbags. BOVENUE creates high quality products using unique materials and designs. Due to the unique nature of the material and leather used, we ...

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CHARMALEENA
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Charmaleena Jewellery releases the shield necklaces with Ayat Alkursi After Salam & 99 collections which hold a spiritual meaning, Charmaleena released a new collection named “Protection” with the slogan “I will protect You Always& F...

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DALAL JEWELRY
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Dalal is a Saudi brand for designing and manufacturing 18k gold and diamond. The story began in America in 2016, where the owner and designer; Abeer Al-Saeed; GIA alumni got certificates in designing jewelry. Dalal was launched in 2018. It rep...

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DANEH DESIGN
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Since launching her label in 2011, Dubai-based Saudi designer Daneh Buahmad has built a following for her brand of effortless chic, one that crosses borders through her thoughtful approach to transforming luxurious textiles into a modern wardrobe....

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DANIA SHINKAR
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Founded by Dania Shinkar in 2020, the namesake brand, DANIA SHINKAR, is a Saudi – Ireland based contemporary and sustainable bag brand with an experimental approach to design. DANIA SHINKAR was born out of a desire to create limited quantity uni...

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DAR AL HANOUF
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Founded by a graduate of King Abdulaziz University, Al Hanouf Mazen in 2012, Dar Al Hanouf is now firmly established as the region’s leading bridal couture house. The exclusive brand partner for Swarovski in Saudi Arabia, the house offers design...

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DAZLUQ
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DAZLUQ is an international high-end womenswear collection established in 2016 by Salma Zahran. DAZLUQ is designing garments for the modern day woman of power. Each collection is a reflection of a woman going after her dreams and aspirations. ...

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DOLLY
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Dolly is a Saudi brand specialising in modern dresses and kaftans. Established in 2005 by Dalia Darwish, a proud Saudi from the city of Jeddah. Dalia brings an innovative, versatile and highly electric approach to her work, creating the most playf...

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EARTH & SPIRIT
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Founded in 2000 by Muna Abulfaraj, Earth & Spirit is a tribute to nature. Designed to fit all women of all ages, Earth & Spirit brings the essence of the five Elements into the garments. Muna Abulfaraj gracefully reflects her value ...

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EMAN JOHARJY
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Founded in 2008 by Saudi designer Eman Joharjy. EMAN JOHARJY is a Saudi fashion label most known for being the pioneer of the Sports Abaya when ‘abayas’ were traditional at the time in Saudi. As a designer connecting the dots between culture, ...

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FATIMA ALABDULQADER
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We began our journey in 2017 by designing customized bridal wear for young women in Riyadh, to be part of one of the most special days of their lives. We quickly grew into one of the most popular brands in Riyadh and also expanded into making ...

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FLUORITE
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Founder and designer Nojoud Al Hammad creates unique and different jewelry that allows women to express themselves in their own way in the middle of a financial world with refined jewelry. Her brand Fluorite was established in 2012 in Ryadh, with ...

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FOZ COUTURE
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Ladies’ fashion designer and authority Mrs Fauziah Al Nafea has been at the forefront of the fashion industry, showcasing her bespoke designs in Lebanon Italy, Malaysia, UAE and Bahrain. A veteran in the fashion couture world with over three dec...

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GLIDAH
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Glidah - pronounced “Glee-dah” was founded late 2018 by Dana Al Nohait. The brand was greatly inspired by a bohemian and gypset way of living. With lots of love for summer and travel, her brand’s main focus is to create statement pieces to p...

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HALA AL GHARBAWI
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HALA ALGHARBAWI is a womenswear brand that combines Eastern and Western cultures with an adventurous blend of  asymmetrical cuts, innovative textures, and opulent embellishments. HALA ALGHARBAWI’s mission is to redefine beauty standard...

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IVRY
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IVRY is an upcoming Saudi brand specialising in casual wear. IVRY represents the most intricate details found in everyday items to bring the faintest of whimsical inspirations into reality. Launched in early 2017, the current available collection ...

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JIMAR JEWELRY
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Jehan Alharazy is the Co. Founder and Creative Designer behind Jimar fine jewelry. Jimar’s mission is to praise modern women around the world and make her stand out by creating unique geometric minimalist fine Jewellery pieces, whether a simple ...

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JINO
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Founded in 2003, JiNo started with a simple idea of transforming fashion and taking it to a new level of sophistication. From that year onwards, JiNo has determined to become the destination for the up-to-date looks with unique touches be spok...

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JOLI DESIGN
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JOLI DESIGN is a demi Couture and ready to wear fashion brand by Saudi Architect designer Najla Al-Rajeh. The brand goles is to create high-end pieces for a woman who is unique, elegant and luxury, a woman who is looking for timeless, well ...

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JWAHER
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Jwaher Jewels is a Saudi jewlery brand with designs inspired by the saudi environment and identity. Most importantly, jwaher jewels reflects the Bambitious Saudi female spirit that strives to accomplish the 2030 vision set by Saudi Arabia. ...

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KAF BY KAF
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KAF BY KAF was founded by Kawthar Alhoraish a Saudi fashion designer, Kawthar Alhoraish always had a different perspective in fashion her style was always bold and unique and that what influence the brand KAF BY KAF the most. Her education in Arch...

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KHAWLA AL-AIBAN
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The brand Khawla Al-Aiban was established in 2016, is one of the most famous brands in Saudi Arabia and the most influential in haute couture. As the brand becomes more and more popular,  wide spread of  a successful team was crea...

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LILLIAN ISMAIL
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Lillian Ismail Jewelry is a fIne jewelry brand founded in 2013 in Jeddah, Saudi Arabia. The brand was born out of a love of culture and heritage. The designer found a need to commemorate and immortalize her heritage through her passion for jewelry...

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LOMAR
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Lomar is a well-known local brand in the fashion industry, with over 22 years of influence and elegance. Lomar began to get expanded into a wider selection of products along its statement thobes to include abayas, corporate uniform tailoring, acce...

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LOOMER JEWELRY
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Loomer jewelry have resurrected the rich and exciting heritage into everyday jewelry. All pieces have been hand crafted into bold and dramatic jewelry inspired by Arabian art, geometric shapes and religious legacy pieces. The use of colors, te...

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LOOMZI
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Loomzi's creative journey has started in 2012 in Riyadh, Saudi Arabia.The brand has begun launching handbag collections for each season with a wide selection of styles such as pouches, handbags and cross-body bags. Loomzi bags are proudly handmade...

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LUDA JEWELRY
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Luda Jewelry line is a fine jewelry brand that strives for excellence, quality& delicacy. Mesmerized by the language of flowers and the enchanting beauty of its creation, Luda Fine Jewelry couples these sensualf eelings with the luxury ...

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LURLINE
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Founded in 2018 by Saudi Arabian sisters Sarah and SihamAlbinali, Lurline redefines contemporary luxury fashion by embracing the soft goth, the daring and the feminine, combining this aesthetic with a sense of dark humour. The brand aims to embold...

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MASHAEL AL FARIS
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The aspiration of the atelier is to create high-quality couture as well as ready-to-wear garments, characterised by Italian aesthetic fabric and excellent craftsmanship worthy of the special occasion. The garments are designed and tailored one at ...

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MASHAEL ALTORATH
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Mashael AlTorat, which means torches of heritage, is a fashion house founded by Mashael Alsudairi since 2011 and is based in Riyadh, Saudi Arabia.The brand focuses on producing unique daily luxurious pieces that draw their inspiration on ancient h...

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MAYAN
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Mayan is a Saudi brand founded by Lulu Al-Muhanna established in 2018. We believe that the customer always comes first. Selection of luxurious fabrics and fresh colors. Mixing couture details with modern day wear. Our inspiration is influenced by ...

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MEMASH
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“A journey of a thousand miles begins with a single step” originated by a Chianses proverb. We deeply believe that each story has a beginning and ours started when our brand “Memash” was born in 2007, in Riyadh, Saudi Arabia. Memash repres...

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MONA ALSHEBIL
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Mona Alshebil is a luxury, contemporary brand that celebrates the success of women through feminine, timeless pieces. Its garments consist of sophisticated, modern designs that are influenced by the Saudi heritage, paying attention to details, qua...

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NH DESIGNER
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Noha Al-Mutairi, founder of NH Designer, has more than 13 years of experience in the field of fashion design of all kinds, which earned her many experiences and international participations. After graduating in 2015,  Noha esta...

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NOBLE & FRESH
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Website nobleandfresh.com Instagram @NobleAndFresh Contact nobleandfresh@gmail.com  ...

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NOORA HEFZI
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Noora Hefzi, a fashion house dedicated to make you stand out in a crowd. The designs are a reflection of the duality of Noora Hefzi's own sense of style; elegant, unexpected, with emphasis on contrasting colors and materials. Noora Hefzi masterful...

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NORA AL SHAIKH
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Dress is often linked to identity, but what does that look like in a 21st century Saudi Arabia, a nation made up of thirteen regions that have nurtured unique cultural expressions from crafts, to architecture and culinary traditions. This was the ...

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NOT BORING
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Not Boring is a Saudi streetwear brand founded in 2017. The concept behind the brand is to be always original and unique, bold and not boring. We aim to collaborate with local and international artists in creating pieces inspired by...

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NOUF AL SUDAIRI
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Founded in 2015 by Nouf Alsudairi, a social activist and business woman, with a distinguished experience in the world of fashion, combined with the world of sales and charity. Believes in social responsibility and supports a large number on NGOs....

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NOURA SULAIMAN
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Noura Sulaiman is a contemporary Riyadh-based luxury label that celebrates a quiet appreciation for refined details and understated sophistication. Inspired by saudi designer N...

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PAVONE
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Pavone is a Saudi brand established in 2016 in the Eastern province of Saudi Arabia. Its goals, strengths and interests are driven by its team's passion to innovate designs in order to meet the ultimate beauty spirit of modern women. Every design ...

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PEARL COLLECTION
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Pearl Collection is a Saudi fashion brand founded by Lama and Lujain Saad in 2013 with the goal of offering an alternative to the repetitive and traditional pieces. Pearl aspires to be one of a kind, and develops themes to fit each season. It take...

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QOFTAN STUDIO
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Founded in 1997 by Maha Al Angari, Qoftan is a Saudi brand of conservative couture abayas and kaftans. With luxury and simplicity, Al Angari has shown an exceptional eye for each piece she has created, and her intricate attention to detail has alw...

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QORMUZ
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Qormuz, one of the most famous brands in Saudi Arabia, that cares about everything related to the culture of the Kingdom of Saudi Arabia, was founded in 2017 by Abdulrahman Al-Abid. The brand's achievements are the product of collaborative ef...

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QTHOBE
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Q Thobe is a Saudi Arabia brand forming a fusion of tradition and the future, Where creativity meets our designs. This was the goal that Ammar Alqadi was determined to achieve when he decided to create clothing for men as a starting point in 2010....

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RAZAN ALAZZOUNI
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Razan Alazzouni clothing is all about exuding the femininity, delicacy and grace of the female form. Razan, the designer, derives most of her inspiration from women themselves and their natural poise. Each piece in her collections is intended...

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ROSA CANINA
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ROSA CANINA is a brand specialized in making bespoke suits for men and women, providing high fashion custom-made formal and informal wear for social occasions and everyday life. Because outwear carries an essential message about the wearer an...

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SADEEM
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SADEEM is a Pret-a-Couture fashion brand by Saudi designer Aljawharah (Sadeem) Alshehail. The line is centered on creating collectible high-end pieces for a woman who is confident, elegant and sophisticated; a woman who is looking for timeless, we...

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SAJAS
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SAJAS was founded in Saudi Arabia by Saja Al-Youssef in 2004, inspired by memoirs, novels and experiences of top figures in the world of art and design. The brand's logo comes from a visit to the Indian fashion week in 2014, where lotus flowers su...

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SARA INTABI
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Our brand is a modern, elegant & sophisticated pieces by Saudi designer Sara Intabi , we are specialized in Ready to wear casual clothes and every piece elevate your everyday style for effortless move from day into night, all models can be pro...

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SEDRA
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Founded in 2015 by sisters Nora and Lamya Alkhorayef, Sedra Jewelry features timeless and contemporary designs to suit any occasion with a well-curated selection of jewelry pieces. The sensual femininity in every piece works for all events, whethe...

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SEE.MAS
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SEE.MAS is Saudi Arabia’s first lifestyle brand exclusively dedicated to modest layers with studied sizing, quality craftsmanship and a lightweight feel. Founded by HRH Princess Nouf Bander Al Saud in 2018, it is driven by a vision to create sop...

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SHWAH
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SHWAH is a proud Saudi based jewelry brand, whose designs blend the affectionate nature of jewels with the modernity of geometric shapes in a feminine spirit, to fill every lifestyle with energy and confidence, because it values what its team's he...

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SLEYSLA
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Established more than 15 years ago by Princess Fahda Bint Saud, Sleysla was created with the intention of keeping traditional Saudi crafts alive through incorporating them into modern designer products. This was also done to improve the economic c...

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SULÉ
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SULÉ, previously known as ENRAGÉ, was established in 2016 in the Kingdom of Saudi Arabia. What started as a creative and patented tieback caps brand, later on expanded into a multifunctional lifestyle brand for men, women, and kids. Today, SULÉ...

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TORBA STUDIO
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Torba Studio designs with the aspiration of creating innovative, and practical streetwear clothing, that works around the brands philosophy, which takes its inspiration from the mystery and philosophy of the unknown, spirit and the afterlife. And ...

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UNAS TOKYO
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UNAS TOKYO is a made in Japan streetwear brand by three young Saudis who gained interest in fashion after being exposed to street cultures in Tokyo. With a unique perspective, cultivated through experiencing diverse cultures, UNAS TOKYO started cr...

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YASMINA Q
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Yasmina Q is a contemporary Womenswear brand, with a focus on working responsibly to lessen the impact on our planet, create positive change and to work in a conscious and kind-hearted way with local communities and the skilled workers who support...

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YATAGHAN
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YATAGHAN is named after the renowned “YATAGHAN” sword, an exquisitely crafted piece of weaponry famous during the Ottoman Empire. The YATAGHAN was known to embody a unique shape, and carry a distinguishable sense of elegance that only a skille...

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YOURA
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Youra Jewelry is a fine jewelry brand based in Riyadh; the word "Youra" is taken from the Arabic words that mean “Be seen”. The brand's vision is that jewelry is timeless and one should be able to wear it all the time, all seasons, not only fo...

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YOUSEF AKBAR
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Born and raised in Jeddah, Yousef Akbar launched his brand in Australia in 2017. After graduating in Logistics, Yousef decided to follow his heart and study fashion, completing his Fashion BA in 2016. Fascinated by the interaction of the cloth and...

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ZAINA ELYAS
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Founded in 2013, Zaina Elyas, made a name for herself by producing high-quality elegant apparel. With a wide range of products to suit every taste, Zaina Elyas company is considered today one of the leading fashion brands in Saudi Arabia. What mak...

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EXPOWHITE

In September 2022, White will present an unprecedented International Fashion Expo that will host designer collectives from all around the world. Thanks to a scenographic set-up, the creative collections will be functional for sales and communication.

A spread format that involves every single White's venue, starting from Magna Pars - Tortona 15 with a selection of brands coming from the Middle Eastern region, passing through Superstudio Più - Tortona 27 with Brazil and South Africa, to land at the Visconti Pavilion - Tortona 58 where 8 Dutch brands will present their sustainable collections. 

 

 

 

Brands