21-23 JUN 2025

THE ICONIC BRANDS OF WHITE

We proudly present a selection of historic brands that have been part of WHITE since its inception. Their enduring presence is a true testament to the quality and excellence that define our event. As ambassadors of style and innovation, these brands continue to reinforce WHITE’s position as a leading reference in contemporary fashion.. MES DEMOISELLES […]

WHITE MILANO FOCUS ON ACCESSORIES

A curated selection of shoes, jewelry and accessories brands bringing their savoir-faire to WHITE. Blending craftsmanship, design, and timeless style. From handcrafted shoes to meticulously detailed jewelry, these brands celebrate the eternal value of tradition, reinterpreting it in a modern key. ANTHOLOGY PARIS Anthology Paris is a French brand with the ambition to meet every […]

THE LATEST SPANISH TRENDS

In September, White will unveil a curated selection of Spanish brands, in collaboration with ICEX. It’s a journey into the latest trends and the best of Iberian design, promising a unique experience focused on style and innovation. SITA NEVADO Sita Nevado is a family-run jewelry and accessories brand from Barcelona. Each piece is crafted with […]

SPOTLIGHT INNOVATION

The WHITE Lofts have become renowned for hosting, edition after edition, a selection of brands distinguished by their unique identity and high-quality craftsmanship. In the upcoming September edition, these vibrant spaces will host the showroom of Alexys Agency, which will present an exclusive selection of brands such as: Celia B, Alameda Turquesa, Custommade, ELLIATT, Lena Hoschek, LuisaPositano, Nana Jacqueline, Czarina, LUV AJ and […]

WHITE RESORT FOCUS ON SUMMER ESSENTIALS

MAISON CLOSE (France) Sophisticated seduction and bold spirit blend in collections that blur the line between lingerie and prêt-à-porter, expressing a liberated and self-aware femininity. TKEES (Canada) Elegant minimalism and natural palettes define flip-flops and sandals that seem to disappear on the skin. A refined essentialism, perfect for long summer days. NOODLE (Italy) Irony, style, […]

WHITE RESORT FOCUS ON RESORTWEAR COLLECTIONS

OSCAR THE COLLECTION (Belgium) A modern and minimalist vision of luxury represented through a delicate and welcoming wardrobe. GOLDISH (USA) Warm metals, textured finishes, and a bold aesthetic for statement jewelry that evokes the warmth and light of summer. THE LULO PROJECT (USA) A vibrant wardrobe designed for women who dress with personality, playfulness, and […]

WHITE RESORT FOCUS ON BEACHWEAR COLLECTIONS

LOVE STORIES (Netherlands) Relaxed design, soft-touch fabrics, and delicate patterns for beachwear that combines comfort and summer charm. FROM BIKINI (Italy) Energy, creativity, and connection. Carefully handmade, each bikini is truly one of a kind, just like the person who wears it. AQUAVIVA (Italy) Essential lines and asymmetric cuts create a mix of colors and […]