21-23 JUN 2025

THE ICONIC BRANDS OF WHITE

We proudly present a selection of historic brands that have been part of WHITE since its inception. Their enduring presence is a true testament to the quality and excellence that define our event. As ambassadors of style and innovation, these brands continue to reinforce WHITE’s position as a leading reference in contemporary fashion.. MES DEMOISELLES […]

WHITE MILANO FOCUS ON ACCESSORIES

A curated selection of shoes, jewelry and accessories brands bringing their savoir-faire to WHITE. Blending craftsmanship, design, and timeless style. From handcrafted shoes to meticulously detailed jewelry, these brands celebrate the eternal value of tradition, reinterpreting it in a modern key. ANTHOLOGY PARIS Anthology Paris is a French brand with the ambition to meet every […]

THE LATEST SPANISH TRENDS

In September, White will unveil a curated selection of Spanish brands, in collaboration with ICEX. It’s a journey into the latest trends and the best of Iberian design, promising a unique experience focused on style and innovation. SITA NEVADO Sita Nevado is a family-run jewelry and accessories brand from Barcelona. Each piece is crafted with […]

SPOTLIGHT INNOVATION

The WHITE Lofts have become renowned for hosting, edition after edition, a selection of brands distinguished by their unique identity and high-quality craftsmanship. In the upcoming September edition, these vibrant spaces will host the showroom of Alexys Agency, which will present an exclusive selection of brands such as: Celia B, Alameda Turquesa, Custommade, ELLIATT, Lena Hoschek, LuisaPositano, Nana Jacqueline, Czarina, LUV AJ and […]

DISCOVER THE ESSENCE OF SPANISH DESIGN

In September, WHITE shines the spotlight on Spain with an exclusive showcase curated in collaboration with ICEX. An immersive journey through creativity, innovation, and design, telling the vibrant spirit of Spanish fashion. A selection of outstanding brands will bring to the stage the bold aesthetics and savoir-faire that make Spain a key player on the […]

WHITE RESORT FOCUS ON RESORTWEAR COLLECTIONS

OSCAR THE COLLECTION (Belgium) A modern and minimalist vision of luxury represented through a delicate and welcoming wardrobe. GOLDISH (USA) Warm metals, textured finishes, and a bold aesthetic for statement jewelry that evokes the warmth and light of summer. THE LULO PROJECT (USA) A vibrant wardrobe designed for women who dress with personality, playfulness, and […]

WHITE RESORT FOCUS ON BEACHWEAR COLLECTIONS

LOVE STORIES (Netherlands) Relaxed design, soft-touch fabrics, and delicate patterns for beachwear that combines comfort and summer charm. FROM BIKINI (Italy) Energy, creativity, and connection. Carefully handmade, each bikini is truly one of a kind, just like the person who wears it. AQUAVIVA (Italy) Essential lines and asymmetric cuts create a mix of colors and […]