ABOUT

WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.
A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show, back in September.

ROOTS IN SUSTAINABILITY

A pioneering approach to sustainability among White's objectives from the very start. Back in 2000, fair's first year, the usage of low environmental impact and zero waste fittings were implemented, minimizing logistics, first cause of global pollution, thanks to a 0 Km logistics system.WHITE's commitment to the revolution of a 360-degree ethical fashion system invests important resources, to guarantee the controlled use of materials, respect for the work, the individual and his work environment, up to the careful selection of brands 100 % sustainable. An Expo with an area dedicated to producers of raw materials truly engaged in a concrete revolution in the fashion system, through advanced production criteria for the environment.
WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.
On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE's integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.
The companies exhibiting at WHITE respect the main criteria established by the UN, a reference point for a scrupulous selection of names that represent the canons of the fashion system and new generation fashion trends.

SEEN AT WHITE

UMA WANG // FALIERO SARTI// SOPHIE D’HOORE PAULA CADEMARTORI // MARC LE BIHAN PIERRE-LOUIS MASCIA // TOGA PULLA
SHU SHU TONG //
HENRIK VIBSKOV //AALTO // YOHANIX GOLDEN GOOSE // GUIDI
ANN DEMEULEMEESTER // NANA-NANA AF VANDERVOST // PIPATCHARA
DI LIBORIO // STEFANO MORTARI
VAVA EYEWEAR // GCDS
LÆRKE ANDERSEN // COMEFORBREAKFAST FRANCESCO SCOGNAMIGLIO // MAISON MARTIN MARGIELA // PATAGONIA // ADIDAS // FIORUCCI // MARCO RAMBALDI//ANTONIO MARRAS//ASPESI