ABOUT

White Milano is the tradeshow of reference for international womenswear in the heart of Tortona Fashion District. Key omnichannel platform for fashion operators, able to meet, season after season, international market's needs. Leader in the universe of information and international networking, with a consolidated strength able to connect niche brands, contemporary fashion, business.
The only "hub" of innovative projects offering a careful selection of cutting-edge sustainable brands, established maisons, experimenting designers and new generation start-ups. A crossover of art, design, culture and technology, focused on the targeted exploration of new fashion languages and innovative installations conceived by WHITE founder Massimiliano Bizzi, with an innovative VISUAL and LAYOUT of the show, following aesthetic codes of the new generation.

ROOTS IN SUSTAINABILITY

A pioneering approach to sustainability among White's objectives from the very start. Back in 2000, fair's first year, the usage of low environmental impact and zero waste fittings were implemented, minimizing logistics, first cause of global pollution, thanks to a 0 Km logistics system.WHITE's commitment to the revolution of a 360-degree ethical fashion system invests important resources, to guarantee the controlled use of materials, respect for the work, the individual and his work environment, up to the careful selection of brands 100 % sustainable. An Expo with an area dedicated to producers of raw materials truly engaged in a concrete revolution in the fashion system, through advanced production criteria for the environment.
WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.
On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE's integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.
The companies exhibiting at WHITE respect the main criteria established by the UN, a reference point for a scrupulous selection of names that represent the canons of the fashion system and new generation fashion trends.

SEEN AT WHITE

19-69 // (D)IVISION // ACNE STUDIOS // ADIDAS // AF VANDERVOST // AHLUWALIA // ANCUTA SARCA // ANN DEMEULEMEESTER // ANTONIO MARRAS // BORSALINO // BOTTER // CARLOTA BARRERA // CHET LO // COMEFORBREAKFAST // COMPLETED WORKS // DI LIBORIO // DURAN LANTINK // EDWARD CRUTCHLEY // EFTYCHIA // FEBEN // FINAMORE // FIORUCCI // FRANCESCO SCOGNAMIGLIO // GCDS // GOLDEN GOOSE // GRAY MATTERS // GUIDI // HAN KJØBENHAVN // HELEN KIRKUM // HENRIK VIBSKOV // INCOTEX // JORDAN LUCA // KIDSUPER // KITON // LÆRKE ANDERSEN // LABRUM // MAISON MARTIN MARGIELA // MALO // MARCO RAMBALDI // MASSIMO ALBA // MAXIMILIAN DEVIS // MOTH AND RABBIT // MOTHER // MOUSSY VINTAGE // MUL_OLGA // NANA-NANA // PALMER/HARDING // PATAGONIA // PAULA CADEMARTORI // PHOTOGENICS&CO // RE/DONE // REIKE NEN // ROBYN LYNCH // ROKER // SAUL NASH // SHI.RT // SHUSHU/TONG // SOPHIE D’HOORE // STEFANO MORTARI // SWAROVSKI // SS DALEY // SWEET LIME JUICE // TAAK // TAGLIATORE // THOMAS NEUMAN // TOGA PULLA // TWOBC // UMA WANG // VAVA EYEWEAR // VIVIENNE WESTWOOD // YOHANIX // YUHAN WANG