Special Areas
INSIDE WHITE
In the industrial spaces of Base – Ex Ansaldo, via Tortona 54, a warm and welcomimg atmosphere of a scenic setting which reproduces a Middle-Eastern Suk. An original stage to introduce smaller, research companies in the field of fashion, accessories, lifestyle, beauty.
WHITE LOFT
Three lofts dedicated to brands with a sophisticated concept and artisanal details, but defined by advanced constructions and shapes, inside Superstudio Più – Tortona 27.
Brands faithful to a tailoring tradition which have reinterpreted elegance archetypes, relying on research and stylistic innovation.
SECRET ROOMS
Five secret rooms located inside Superstudio Più, Tortona 27, dedicated to as many new generation international designers who have already caught the eye of key accounts among top buyers from all over the world and who will make their debut on the European stage starting from WHITE.
BASEMENT
With its lived-in atmosphere, the Basement embodies the essence of innovation in the fashion world, hosting collections that challenge conventions and break traditional stylistic norms. The imposing context, with its raw environment, becomes an integral part of the message that each collection carries, creating a direct connection between space and product.