{"id":8,"date":"2025-05-27T13:12:48","date_gmt":"2025-05-27T13:12:48","guid":{"rendered":"https:\/\/www.whiteshow.com\/?page_id=8"},"modified":"2026-04-20T14:48:11","modified_gmt":"2026-04-20T14:48:11","slug":"about","status":"publish","type":"page","link":"https:\/\/www.whiteshow.com\/it\/about\/","title":{"rendered":"ABOUT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8\" class=\"elementor elementor-8\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b51692e e-flex e-con-boxed e-con e-parent\" data-id=\"b51692e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5928c82 elementor-widget elementor-widget-image\" data-id=\"5928c82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"917\" src=\"https:\/\/www.whiteshow.com\/wp-content\/uploads\/2026\/04\/ABOUT-scaled.jpg\" class=\"attachment-full size-full wp-image-4692\" alt=\"\" srcset=\"https:\/\/www.whiteshow.com\/wp-content\/uploads\/2026\/04\/ABOUT-scaled.jpg 2560w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2026\/04\/ABOUT-300x107.jpg 300w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2026\/04\/ABOUT-1024x367.jpg 1024w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2026\/04\/ABOUT-768x275.jpg 768w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2026\/04\/ABOUT-1536x550.jpg 1536w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2026\/04\/ABOUT-2048x733.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-936cf2c e-flex e-con-boxed e-con e-parent\" data-id=\"936cf2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9182875 elementor-widget elementor-widget-text-editor\" data-id=\"9182875\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">WHITE AL CENTRO DELLA MILANO FASHION WEEK<\/h2><p>WHITE \u00e8 una vetrina internazionale di riferimento per il <strong>pr\u00eat-\u00e0-porter<\/strong> contemporaneo, tra gli eventi pi\u00f9 rilevanti della Milano Fashion Week. Nato nel 2002, in oltre vent\u2019anni ha sostenuto e lanciato designer di talento, affermandosi come piattaforma capace di anticipare le tendenze e valorizzare creativit\u00e0, design e ricerca. Con <strong>oltre 350 brand<\/strong> \u2013 di cui circa la met\u00e0 internazionali \u2013 e centinaia di collezioni presentate ogni anno, WHITE rappresenta un ecosistema dinamico che connette aziende, buyer e operatori del settore provenienti da <strong>oltre 100 Paesi<\/strong>.<\/p><p>\u00a0<\/p><p>L\u2019evento si svolge nel <strong>Tortona Fashion District<\/strong>, cuore pulsante della moda contemporanea milanese, contribuendo stagione dopo stagione a rafforzarne l\u2019attrattivit\u00e0 e il ruolo internazionale. WHITE si articola nelle location T27, T54 e T35, spazi essenziali e contemporanei che riflettono l\u2019identit\u00e0 creativa della manifestazione. Pi\u00f9 che una fiera, WHITE offre un\u2019esperienza immersiva in cui estetica e contenuto dialogano, grazie a un percorso espositivo coerente e a un linguaggio visivo distintivo.<\/p><p>\u00a0<\/p><p>Supportato da istituzioni come il <strong>Comune di Milano<\/strong>, <strong>Regione Lombardia<\/strong>, <strong>MAECI<\/strong>, <strong>ICE Agenzia<\/strong> e <strong>Confartigianato Imprese<\/strong>, WHITE si conferma una piattaforma omnichannel e un hub di networking cosmopolita, capace di mettere in relazione brand affermati, designer emergenti e realt\u00e0 innovative. Un punto d\u2019incontro privilegiato per il mercato internazionale, dove scoprire le nuove direzioni del fashion tra sostenibilit\u00e0, sperimentazione e contaminazioni tra arte, design e tecnologia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29420e9 e-flex e-con-boxed e-con e-parent\" data-id=\"29420e9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e5906a3 e-con-full e-flex e-con e-child\" data-id=\"e5906a3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4044cfd e-con-full e-flex e-con e-child\" data-id=\"4044cfd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f242a8 elementor-widget elementor-widget-text-editor\" data-id=\"9f242a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>SEEN AT WHITE<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9b588 elementor-widget elementor-widget-text-editor\" data-id=\"9b9b588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t19-69 \/\/ (D)IVISION \/\/ ACNE STUDIOS \/\/ ADIDAS \/\/ AF VANDERVOST \/\/ AHLUWALIA \/\/ ANCUTA SARCA \/\/ ANN DEMEULEMEESTER \/\/ ANTONIO MARRAS \/\/ BORSALINO \/\/ BOTTER \/\/ CARLOTA BARRERA \/\/ CHET LO \/\/ COMEFORBREAKFAST \/\/ COMPLETED WORKS \/\/ DI LIBORIO \/\/ DURAN LANTINK \/\/ EDWARD CRUTCHLEY \/\/ EFTYCHIA \/\/ FEBEN \/\/ FINAMORE \/\/ FIORUCCI \/\/ FRANCESCO SCOGNAMIGLIO \/\/ GCDS \/\/ GOLDEN GOOSE \/\/ GRAY MATTERS \/\/ GUIDI \/\/ HAN KJ\u00d8BENHAVN \/\/ HELEN KIRKUM \/\/ HENRIK VIBSKOV \/\/ INCOTEX \/\/ JORDAN LUCA \/\/ KIDSUPER \/\/ KITON \/\/ L\u00c6RKE ANDERSEN \/\/ LABRUM \/\/ MAISON MARTIN MARGIELA \/\/ MALO \/\/ MARCO RAMBALDI \/\/ MASSIMO ALBA \/\/ MAXIMILIAN DEVIS \/\/ MOTH AND RABBIT \/\/ MOTHER \/\/ MOUSSY VINTAGE \/\/ MUL_OLGA \/\/ NANA-NANA \/\/ PALMER\/HARDING \/\/ PATAGONIA \/\/ PAULA CADEMARTORI \/\/ PHOTOGENICS&#038;CO \/\/ RE\/DONE \/\/ REIKE NEN \/\/ ROBYN LYNCH \/\/ ROKER \/\/ SAUL NASH \/\/ SHI.RT \/\/ SHUSHU\/TONG \/\/ SOPHIE D\u2019HOORE \/\/ STEFANO MORTARI \/\/ SWAROVSKI \/\/ SS DALEY \/\/ SWEET LIME JUICE \/\/ TAAK \/\/ TAGLIATORE \/\/ THOMAS NEUMAN \/\/ TOGA PULLA \/\/ TWOBC \/\/ UMA WANG \/\/ VAVA EYEWEAR \/\/ VIVIENNE WESTWOOD \/\/ YOHANIX \/\/ YUHAN WANG\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e8b7f e-con-full e-flex e-con e-child\" data-id=\"35e8b7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99fbea9 elementor-widget elementor-widget-image\" data-id=\"99fbea9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1333\" height=\"1893\" src=\"https:\/\/www.whiteshow.com\/wp-content\/uploads\/2025\/05\/head-1.jpg\" class=\"attachment-full size-full wp-image-175\" alt=\"\" srcset=\"https:\/\/www.whiteshow.com\/wp-content\/uploads\/2025\/05\/head-1.jpg 1333w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2025\/05\/head-1-211x300.jpg 211w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2025\/05\/head-1-721x1024.jpg 721w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2025\/05\/head-1-768x1091.jpg 768w, https:\/\/www.whiteshow.com\/wp-content\/uploads\/2025\/05\/head-1-1082x1536.jpg 1082w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WHITE AL CENTRO DELLA MILANO FASHION WEEK WHITE \u00e8 una vetrina internazionale di riferimento per il pr\u00eat-\u00e0-porter contemporaneo, tra gli eventi pi\u00f9 rilevanti della Milano Fashion Week. Nato nel 2002, in oltre vent\u2019anni ha sostenuto e lanciato designer di talento, affermandosi come piattaforma capace di anticipare le tendenze e valorizzare creativit\u00e0, design e ricerca. Con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.whiteshow.com\/it\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whiteshow.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.whiteshow.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.whiteshow.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whiteshow.com\/it\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":114,"href":"https:\/\/www.whiteshow.com\/it\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":4758,"href":"https:\/\/www.whiteshow.com\/it\/wp-json\/wp\/v2\/pages\/8\/revisions\/4758"}],"wp:attachment":[{"href":"https:\/\/www.whiteshow.com\/it\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}