INFO AND SERVICES

Events Calendar

Discover what’s happening at WHITE Milano throughout the four days: talks, workshops, music experiences and special events across the Tortona Fashion District.

Exhibition spaces: 9:30 AM – 6:30 PM
Aperitifs & music experiences: 6:30 PM – 9:30 PM

Explore the calendar below and plan your visit!

ALL 24 SEPTEMBER 25 SEPTEMBER 26 SEPTEMBER 27 SEPTEMBER
DJ SET TALK WORKSHOP
T31 - ARCHIPRODUCTS
Via Tortona, 31
2 EVENTS
SUN 27 SEPTEMBER
TALK

Tortona District: costruire il futuro di un distretto creativo

Un dialogo sul presente e sul futuro del Tortona District, tra moda, design, cultura e innovazione. Un confronto sullo sviluppo di un sistema capace di mettere in rete luoghi, realtà e protagonisti del territorio, rafforzandone l’identità e la vocazione internazionale.

Intervengono i protagonisti del Tortona District
Massimiliano Bizzi – Founder & President WHITE Milano
Brenda Bellei – CEO White Milano

10:00 — 10:50
SUN 27 SEPTEMBER
TALK

Beyond Design: Craft, Creativity & AI

Un dialogo sul futuro del design tra creatività, savoir-faire e intelligenza artificiale. Tre prospettive diverse per esplorare come tecnologia, cultura del progetto e visione imprenditoriale stiano ridefinendo i nuovi linguaggi del design contemporaneo.

Andrea Bonaceto – AI Designer
Giorgio Bagnara – Founder Giobagnara
Bertrando Di Renzo – Founder, CEO & Creative Director Les Ottomans
Moderatore: Gabriele Ferrero – Brand development strategies consultant

11:00 — 11:50

BASE MILANO

9.30 – 21.30

WHITE BOX

9.30 – 18.30

Via Tortona, 54 – Via Bergognone, 34

A space dedicated to 50 emerging and contemporary streetwear and urban brands, aimed at a young, sophisticated audience.
  • Food & Beverage | 9.30 - 21.30
  • Talk & Workshop | 12.00 and 16.30
  • DJ Soundtrack | 12.00 - 21.30
  • Truck Low by Lotta | 9.30 - 18.30
  • Installation Sex Dreams | 9.30 - 18.30

ARCHIPRODUCTS

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WHITE MORE

9.30 – 18.30

Via Tortona, 31

WHITE MORE is WHITE’s new curated hub dedicated to the worlds of beauty and lifestyle. A selection of forward-thinking brands and contemporary labels, presented in an immersive environment where product, creativity and new lifestyle languages connect with the WHITE community.

  • Talk & Presentazioni
  • Podcast
  • Workshop e Masterclass
  • Beauty Experience

Bluesquare

16.00 – 22.00

Via Tortona, 33

The most contemporary and distinctive venue in the Tortona District becomes WHITE’s official place to be for music entertainment.
A project designed to run throughout WHITE, featuring a continuous music programme and transforming the venue into a true fashion & lifestyle hub, with a dedicated food and beverage menu created for the event.

  • DJ Soundtrack | 16.00 - 22.00

White Resort: On the beach

9.30 – 18.30

Via Tortona, 35

100 selected resortwear and leisure collections come together in an international showcase of new proposals dedicated to the world of travel, holidays and relaxation.

Outside, a Lido-themed photobooth invites guests to take a photo and capture a memory of the last summer, adding a light-hearted, spontaneous and social moment to the experience.

FOLLOW US and GET YOUR GIFT
Follow WHITE Milano and M.Seventy on social media and collect an exclusive gift from our participating brands.

Superstudio Più

Via Tortona, 27 – Loft, Secret Rooms, Basement, Inside White

The creative and fashion-forward heart of WHITE, bringing together contemporary brands, emerging designers and special projects.

The journey unfolds through Loft, Secret Rooms, Basement and Inside White, four formats that interpret fashion through different languages and environments: from the sophisticated, minimalist spaces of the Loft to rooms dedicated to emerging international talent, through the more experimental atmosphere of the Basement and the expansive open space of Inside White.

  • Food & Beverage | 9.30 - 21.30
  • DJ Soundtrack | 12.00 - 21.30
  • Future Fashion - The hidden genius | 9.30 - 18.30

FLA FlavioLucchiniArt Museum – Via Tortona 27
A special project dedicated to the future of fashion and the intersection of creativity, haute couture and artificial intelligence, curated by Gisella Borioli.

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