INFO AND SERVICES

Events Calendar

Discover what’s happening at WHITE Milano throughout the four days: talks, workshops, music experiences and special events across the Tortona Fashion District.

Exhibition spaces: 9:30 AM – 6:30 PM
Aperitifs & music experiences: 6:30 PM – 9:30 PM

Explore the calendar below and plan your visit!

T31 - ARCHIPRODUCTS
Via Tortona, 31
2 EVENTS
THU 24 SEPTEMBER
TALK

Azzurro: l’importanza dei colori (ITA)

Alessandro Enriquez e Giulio Cappellini dialogano sull’importanza del colore, punto di incontro tra i due brand che li ha spinti a creare insieme una edizione speciale della sedia Bac, che verrà presentata mercoledì 23 settembre in concomitanza con la nuova collezione Spring Summer 2027 di Alessandro Enriquez, intitolata per l’appunto “Azzurro”.

Alessandro Enriquez – Fashion Designer
Giulio Cappellini – Art director and Designer
Moderatore: Nicolò Milella – Brand Consultant and Editor – Foster Magazine

14:30 — 15:20
THU 24 SEPTEMBER
TALK

Bridge Builders: Latin American Founders on Cracking the Global Market (ENG)

Latin American fashion isn’t waiting to be discovered anymore, it’s building its own way in. This panel brings together four founders and industry leaders who’ve each solved a different piece of the puzzle: wholesale distribution, brand representation, concept retail, and direct-to-market platforms. Together, they’ll get honest about what it actually takes to move a Latin American brand from a local following to international shelves, the partnerships that matter, the strategy behind the scenes, and what global buyers should be watching for next.

Karina Rosendo – Founder & Creative Director Stitch
Manuela Rubio – Co-founder Makeno
Paola Betancourt – Co-founder Makeno
Renato Falconi – Agent & Representative Pampa The Brand
Camila Castrillòn – Commercial Director Cosita Linda

16:30 — 17:20
T54 – BASE MILANO | WHITE BOX
Via Tortona, 54 – Via Bergognone, 34
1 EVENTS
THU 24 SEPTEMBER
TALK

Where We Dance Now – AlphaTheta

Talk: Where We Dance Now: come stanno cambiando luoghi, scene e community della notte – AlphaTeta
40 partecipanti, fino a esaurimento posti.

17:00 — 18:00
RESERVE

BASE MILANO

9.30 – 21.30

WHITE BOX

9.30 – 18.30

Via Tortona, 54 – Via Bergognone, 34

A space dedicated to 50 emerging and contemporary streetwear and urban brands, aimed at a young, sophisticated audience.

ARCHIPRODUCTS

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WHITE MORE

9.30 – 18.30

Via Tortona, 31

WHITE MORE is WHITE’s new curated hub dedicated to the worlds of beauty and lifestyle. A selection of forward-thinking brands and contemporary labels, presented in an immersive environment where product, creativity and new lifestyle languages connect with the WHITE community.

Bluesquare

16.00 – 22.00

Via Tortona, 33

The most contemporary and distinctive venue in the Tortona District becomes WHITE’s official place to be for music entertainment.
A project designed to run throughout WHITE, featuring a continuous music programme and transforming the venue into a true fashion & lifestyle hub, with a dedicated food and beverage menu created for the event.

White Resort: On the beach

9.30 – 18.30

Via Tortona, 35

100 selected resortwear and leisure collections come together in an international showcase of new proposals dedicated to the world of travel, holidays and relaxation.

Outside, a Lido-themed photobooth invites guests to take a photo and capture a memory of the last summer, adding a light-hearted, spontaneous and social moment to the experience.

FOLLOW US and GET YOUR GIFT
Follow WHITE Milano and M.Seventy on social media and collect an exclusive gift from our participating brands.

Superstudio Più

Via Tortona, 27 – Loft, Secret Rooms, Basement, Inside White

The creative and fashion-forward heart of WHITE, bringing together contemporary brands, emerging designers and special projects.

The journey unfolds through Loft, Secret Rooms, Basement and Inside White, four formats that interpret fashion through different languages and environments: from the sophisticated, minimalist spaces of the Loft to rooms dedicated to emerging international talent, through the more experimental atmosphere of the Basement and the expansive open space of Inside White.

FLA FlavioLucchiniArt Museum – Via Tortona 27
A special project dedicated to the future of fashion and the intersection of creativity, haute couture and artificial intelligence, curated by Gisella Borioli.

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