Via

CORSO GARIBALDI 35, - 20121 MILANO (MI), Italy

Telefono

MILAURA

 

450 m2. Eight big shop windows. The new store Milaura - Milan Dress Code, which opened in September, draws attention to Corso Garibaldi in a new location right in front of the first brand shop, set up in 2015 by Laura Poretti. A dynamic and lively concept, full of energy, where everything plays on geometrical shapes and Milaura Logo is the absolute protagonist. The light filters and lights up the ground floor, dedicated to sales through oversized windows, where a vaulted ceiling frames the airy and cozy space. The optical white of the parquet floor and the walls mixes with the pops of fluo orange and mustard yellow of the furniture and the displays made of lacquered metal. The figure of the circle marks the space. Outside on the front, plexiglass maxi marbles draw attention. They frame the image of Milaura, the iconic doll born from Laura's imagination. Inside, the circle appears in the big display that shows a wide selection of gadgets and t-shirts. The store offers a selection of more than 250 brands, and this is the result of Laura's constant research, who travels around the world every season to discover new brands and new products.

It offers a unique and exclusive brand mix that offers iconic garments characterized by a refined, evergreen, and no-logo elegance. The ground floor, intentionally hidden next to the dressing rooms, leads to a secret room with a circular door covered with mirrored material. This special and private room has been designed to provide an exclusive and relaxing shopping experience to the brand customers and host events and various activities at certain times of the year. Upstairs Laura's office dominates the space below from a semi-circular window. And while a background remixed '80s music accompanies the flow of the days, Milaura provides an exclusive and unrepeatable shopping experience. 

 

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Via

CORSO GARIBALDI 35, - 20121 MILANO (MI), Italy

Telefono

02 89093905

Mail

amministrazione@milaura.it

Website

http://www.milaura.it/

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