YATAY, a brand of ethical and sustainable premium sneakers Made in Italy, carbon-zero innovation and 100% cruelty free, takes action with Care For Wild to protect one of the most endangered species on the planet, the Rhino, with the new Irori Rhino.
With these capsules, whose pattern resembles the particular skin of the rhino, YATAY makes a concrete commitment to support Care For Wild https://www.careforwild.co.za/ one of the most important NGOs for the protection of the species. Today there are only 3,200 rhinos living in small areas of Asia and Africa, of which only 60 are found in Java and risk extinction.
For each Irori Rhino sneaker sold online at https://www.yatayatay.com/it/sneakers, YATAY commits to support the first month of adoption of a rhino, which the user can select directly from the CFW platform. The user can then decide whether to continue with the adoption and support of the baby rhino.

A new stylistic development of the iconic Irori, which is inspired by street culture, mixing details and shapes from the world of skateboarding and basketball. A double texture thanks to the use of different materials, corn leather "hammered" and "eco-suede", Dinamica® the made-in-Italy vegan microfiber made with recycled polyester fibers from plastic bottles and T-shirts, through a water-based production cycle without the use of solvents. A richer and fuller texture, thanks also to a light color palette such as almond milk, pastel yellow and light blue, and mango violet, always mixed with the white of the upper.  

For this capsule on sale from September, an image and video campaign of a "herd of Rhinos" has been designed: men and women wearing imposing masks with Rhino snout in the surreal setting of a studio with white limbo, outfits in shades of gray, evoking the skin of rhinos, in a dynamic posing to highlight the comfort of these sneakers.