MAGAZINE November 2nd, 2021
YATAY saves rhinos from extinction with its Irori Rhino sneakers
YATAY, a brand of ethical and sustainable premium sneakers Made in Italy, carbon-zero innovation and 100% cruelty free, takes action with Care For Wild to protect one of the most endangered species on the planet, the Rhino, with the new Irori Rhino.
With these capsules, whose pattern resembles the particular skin of the rhino, YATAY makes a concrete commitment to support Care For Wild https://www.careforwild.co.za/ one of the most important NGOs for the protection of the species. Today there are only 3,200 rhinos living in small areas of Asia and Africa, of which only 60 are found in Java and risk extinction.
For each Irori Rhino sneaker sold online at https://www.yatayatay.com/it/sneakers, YATAY commits to support the first month of adoption of a rhino, which the user can select directly from the CFW platform. The user can then decide whether to continue with the adoption and support of the baby rhino.
For this capsule on sale from September, an image and video campaign of a "herd of Rhinos" has been designed: men and women wearing imposing masks with Rhino snout in the surreal setting of a studio with white limbo, outfits in shades of gray, evoking the skin of rhinos, in a dynamic posing to highlight the comfort of these sneakers.
OTHER ARTICLES
GI'N'GI Interview
Discover more →How and when was GI’N’GI established? Gi’n’Gi grew out of the artisan experience of the family firm in order to exploit the professi...
See more →
BARBIERI Interview
Discover more →Barbieri invests in innovation. The transition to digital printing machines, the technological enhancement of the knitwear departm...
See more →.jpg)
MEHER KAKALIA Interview
Discover more →She lived in London for almost twenty years. After Brexit, Meher Kakalia moved to Berlin. A city less sophisticated than London but brewing with art and anything but provincial. There is a shopping street where Me...
See more →
SANDRO VICARI Interview
Discover more →What is fashion for you? Fashion is a trend, a cyclical proposal that allows people to be part of a system. Models, materials, and...
See more →.jpeg)
FANFULLA BAGS Interview
Discover more →Fanfulla bags, a company active in the bag sector based in Cesena, has made its heritage, based on a handmade products with an attention to recycling, its strength. ...
See more →
SUMMER 2021 JEWELRY TRENDS: romatic and minimalist, made for every look
Discover more →Rings, bracelets, earrings and necklaces made of gold, bronze and silver. Jewels are much more than accessories, they can play with symbols, messages and materials, recreating and redesigning them to take them beyond the symbolic m...
See more →.jpg)
Giada Curti's Italian couture conquers the international market
Discover more →Giada Curti's origins represent a long love story, that roots back in the province of Frosinone, at the beginning of 1900. She has been living the dream of the Made in Italy couture since the very beginning, at her grandmother Eva's atelier. And i...
See more →