MAGAZINE July 12th, 2022

WSM White Sustainable Milano - Beyond Fashion

Why do we confine Fashion to products, when it is expression, culture, contamination and a sign of the times? It is time for fashion to speak up and raise its voice, to openly confront itself with other fields and geographies. It is time to learn how to tell its story and great supply chain, made of an extraordinary laboratory of ideas and processes. 

Design, production, distribution: the path behind any garment or accessory.

Fashion is in fact extremely complex, multifaceted, studded with stories to be told. Which the new generation of consumers today is eager to share. Said, done. For its second edition in the sign of technology and responsible innovation, WSM White Sustainable Milano, in via Tortona 58 from September 22nd to 25th, will go even deeper: not only international brands with a superb creative vision when it comes to responsibility, able to really make the difference through an original and highly evolved finished product, but also materials, technologies related to zero waste design and customization, revolutionary prints and dyes, new ways of doing retail.

And then: the appointment full of talks, workshops and masterclasses in collaboration with Wired continues, an educational and informative stage on the hottest topics of the world of digital and ecological transition. Across multisensory experiences and panels, WSM aims at engaging an increasingly broad audience, looking not only at insiders, but at design schools and, why not, at the whole city, just as White does.
Stay tuned-it will be an edition full of beauty and meaning, form and content. 

 

 

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MADE FOR A WOMAN Interview
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  The story of Made for a Woman, when and how did it come about? Made For A Woman was founded in 2019. However, its story began much...

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LE KADEAU Interview
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  How and when was Le kadeau born and why did you choose this name for your project? Le Kadeau was born in 2018 from an idea of Laura Bo...

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VIGANO' ALTAMODA Galleria&Friends
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  Since 1919 between jewelry and fashion. Sequins, beads and memorabilia from a century ago for passion of "do it yourself", with Laura, the fourth generation of the Viganò family....

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CATARZI 1910 Interview
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  Catarzi 1910, The Florentine brand of hats and bags made from straw and natural fibers aspires to increasingly transparent communication and new sustainable projects. ...

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PAOLA BONACINA Interview
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  The Italian taste, the American dream, Paola Bonacina lives the craftsmanship from her uncle and aunt, who shared with her the know-how and passed on to her the importance of quality. Today she wants to transmit with her co...

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NUDE Interview
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  What about the name (nude)?  «We borrowed the brand name from English, because it brings back to the concept of simplicity, ...

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