MAGAZINE July 12th, 2022

WSM White Sustainable Milano - Beyond Fashion

Why do we confine Fashion to products, when it is expression, culture, contamination and a sign of the times? It is time for fashion to speak up and raise its voice, to openly confront itself with other fields and geographies. It is time to learn how to tell its story and great supply chain, made of an extraordinary laboratory of ideas and processes. 

Design, production, distribution: the path behind any garment or accessory.

Fashion is in fact extremely complex, multifaceted, studded with stories to be told. Which the new generation of consumers today is eager to share. Said, done. For its second edition in the sign of technology and responsible innovation, WSM White Sustainable Milano, in via Tortona 58 from September 22nd to 25th, will go even deeper: not only international brands with a superb creative vision when it comes to responsibility, able to really make the difference through an original and highly evolved finished product, but also materials, technologies related to zero waste design and customization, revolutionary prints and dyes, new ways of doing retail.

And then: the appointment full of talks, workshops and masterclasses in collaboration with Wired continues, an educational and informative stage on the hottest topics of the world of digital and ecological transition. Across multisensory experiences and panels, WSM aims at engaging an increasingly broad audience, looking not only at insiders, but at design schools and, why not, at the whole city, just as White does.
Stay tuned-it will be an edition full of beauty and meaning, form and content. 

 

 

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UNVEILING THE FASHION BACKSTAGE
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WSM - White Sustainable Milano is fashion’s new event of the creative and supply chain

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FRANCESCA BELLAVITA Interview
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  The most fascinating part to her, is certainly research: being able to experiment and play with new materials, new shapes, new heels. «Footwear is truly incredible - explains Francesca Bellavita - it offers infin...

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WSM INTERVIEWS - ILUNA GROUP
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Born in 1970 from an idea of Luigi Annovazzi, the Founder, Iluna Group initially produced preformed cups for bras, but with the acquisition of the Ondoli factory in Cuggiono, it specialized in elastic lace in 1985, competing with French Leavers. T...

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YATAY Interview
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  Entirely handmade in Italy and founded by Umberto de Marco, Yatay combines artisanal quality and ethical resources to create unique sneakers, as the founder Umberto de Marco told us in the following interview....

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MEHER KAKALIA Interview
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  She lived in London for almost twenty years. After Brexit, Meher Kakalia moved to Berlin. A city less sophisticated than London but brewing with art and anything but provincial. There is a shopping street where Me...

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VIAMAILBAG Interview
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  ViaMailBag is a brand born from Giovanni Riguccini's passion for design and craftsmanship, combining style and exclusivity, using quality materials and accessories. "Because fashion reflects one's way of being," t...

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