FROM SEPTEMBER 23rd TO 26th, THE CONTEMPORARY FASHION SHOW WILL BE BACK WITH A PHYSICAL EVENT.

From September 23rd to 26th, the Comtemporary Fashion trade show is ready to be back. A physical event, taking place during Milan Fashion Week, made to offer companies concrete support and from which the re-start of the Fashion System and Made in Italy is meant to happen.
Entrepreneurs, professionals and buyers will meet to discover, touch, smile together and experience again the emotional part of their jobs. WHITE  invites the Fashion System to a real call to action, pushing its players to work with sinergy and be back in business. The trade show format is highly business and international oriented, aiming to strongly support buyers and SMEs. 
Press and Buyer attraction plans and walk throughs are thought to help press and international buyers discovering all the newness presented at the event: from emerging and innovative designers to the evolution of spring-summer collections presented by consolidated brands.

Exhibitors are offered an omni-channel sales potential, strenghten by the B2B digital platform, where companies can connect straight to their clients, speak to buyers from remote and at the same time engage with potential domestic and international buyers, opening up to new business opportunities.

During the event in September, WHITE will activate Digital Rooms where brands have the chance to create contents and a storytelling designed to enhance brands proposals with a cross-media perspective that connects to exhibitors’ platforms. September 2021 trade show, represents  a must-go event full of new energy, renovated spirit of sharing and international taste.

 

WHITE FOR YOU BUSINESS

We are making sure we offer you the best of:

- CONNECTIONS & NEW BUSINESS OPPORTUNITY

-  INTERNATIONAL BUYER & PRESS IMPLEMENTATION

-  OMNI-CHANNEL & CROSS-MEDIA PLATFORM

-  SPECIAL EVENTS

-  MILANO LOVES ITALY, KEY SUPPORT

-  AND MORE…

MILANO LOVES ITALY

WHITE PROMOTES MILANO LOVES ITALY, THE FASHION INDUSTRY IS STRONGER TOGETHER

The Fashion System is back with a project that runs through the whole supply chain and  gives new life to the city. This year, WHITE represents the re-birth of Milan, thanks to the cultural movement Milano Loves Italy, founded by Massimiliano Bizzi together with CSM- Camera Showroom Milano and supported by the main fashion players, like the Italian National Chamber of Fashion, Camera Buyer Italia and the Municipality of Milan.

“It’s an inclusive movement, born to plan a real supply chain re-start and give new energy back to Milan, city symbol of the Fashion Industry”, explains Bizzi, “an idea born in a difficult moment that today turns into an opportunity, putting together multiple forces and supporting its companies by reassuring international buyers about Milan’s enthusiasm. Google trends figures show, that Milan keeps its leadership as the main center of the fashion system on global scale. In fact, in the last five years it has been the only city among the four world fashion capitals registering a steady growth, as shown by the researches on the global consumer volumes.