MAGAZINE February 19th, 2021

VESCOVO Interview


Vescovo was created last year, right in the midst of the Coronavirus pandemic, during the lockdown. The idea was born from the mind of Antonio Pondini, a great fan of fashion, music and sustainability. He tells us everything in the interview that follows.

What is fashion to you?

Personally, I see fashion as a cultural expression. The reality of Vescovo wants to be in fact an expression of a sociocultural imagination that has found representation in this world. I also would like to emphasize that a great peculiarity that distinguishes me personally, and the whole team, that is accompanying me in this project, is the external multidisciplinary background to the fashion world. In fact, I believe that this factor long-term can lead us to have an added value as well as give this world/industry a different vision.

When and why did you start your brand?

The passion for fashion has always been there, while the idea of creating a project in this world was born when I realized that through Vescovo I could synthesize the union between my passion and my background, focusing mainly on the theme of sustainability. The brand was actually brought together during the first wave of Covid-19 and the pandemic was an "excuse" to accelerate and bring to reality a project that I wanted to bring to life long ago. The lockdown in March was definitely the first and most fundamental creative moment of the project.

Where do you get your inspiration from when you create?

Our fashion wants to be an expression of our philosophy and, consequently, the creation of our garments is inextricably linked to the imagination we want to represent. The idea that drives the creation of our garments is to not insert elements that create any contrasts, or a feeling of alienation towards the observer. That’s why all the garments have been created following abundant lines accompanied by soft colours. We want everyone who wears one of our garments to feel free, at ease and always ready to approach "others". However, it goes without saying that the big names in fashion history (and I would say music too) are and will always be a great source of inspiration for our creations. 

How would you describe the collection you will present at White Show Milano?

More than a collection, I would call it a selection of garments that most represent the vision that we want to bring to fashion. It is in fact fundamental for the team, in this initial step of the project, to portray to the outside, as much as possible, the idea and the vision that exists behind Vescovo. The selection of garments and photos presented at White Show Milano is therefore intended to represent our vision.

Do you have any future projects?

Being a project that started only a year ago and eager to grow, the right answer would be "a number projects". I can say that to date, in the team, so much enthusiasm and so many ideas are conveyed. We hope to be able to achieve excellent results and fulfil many of our goals. 

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