VADERETRO Interview

 

"The dream would be to be able to establish ourselves not only as a clothing brand but as a real cultural movement, to have the opportunity to work with organizations and associations that fight for causes that we care about especially." So Antonio d'Andrea and the team explained the future projects of the brand Vaderetro. Between fashion, art, and culture. 

 What is fashion for you? 

The vision we have of fashion is mostly attraction, passion towards those elements that are the fundamental essence of this world: the garments themselves. A simple white tank top, a sweatshirt, or a jacket entirely embroidered by hand, regardless of the brands or trends that have followed over the years. Every day, with Vaderetro, we try to "glitter" to make the concept of fashion more accessible, more understandable, and above all more democratic, going against the usual clichés that unfortunately do nothing but damage the "magnificent world garments."

When and why did you start your brand? 

The idea for the Vaderetro project was born in London. It later developed in total "isolation" in Morocco and finally materialized entirely in Italy. Growing up in the 1990s, we had the opportunity to get to know the world before the <>. It's a revolution that has changed the way we live, work, and relate to each other, now in a more "digital impersonal" way. The Vaderetro project was born almost out of a Peter Pan syndrome, as a way to escape the harsh reality of this "New World" that goes too fast, pushing people to become and create the new trend, the "coolest" thing in town, to <>. We designed Vaderetro to get around the transitory part of this New World we live in. Our motto is simple: the past is the future of the present. The peculiarity of Vaderetro is that it does not follow any guidelines. It arises, in the past, (lived or not by us) an archive of unlimited wells of inspiration. Borrowing and referencing those pre-existing resources, we want to reinvent, repurpose and reuse them to fit the present. We believe that nostalgia gives our lives a sense of continuity and meaning. We design clothing as a vehicle to convey our vision: there is beauty in the ordinary, normality can become a style. 

Where do you take inspiration from when creating? 

The peculiarity is that our concept does not follow any guidelines. It systematically 'resets' itself in every collection. It is very unpredictable. Before making our capsules, we spend months analyzing, studying the chosen era and its sub-cultures, artistic movements, relevant historical events to ensure that the final product can immerse the viewer as much as possible in the zeitgeist of the chosen era. For us, it is important the personal cultural enrichment during the process of study and creation. 

 How would you describe the collection you will present at White Show Milano? 

This third chapter stems from the very origin of the brand's creation: travel. We have wandered and lived from the UK to France, Morocco to Chile, reaching our current home in Italy, eager for our next destination. The source of inspiration for the collection is the minority groups in Europe: the Roma people. The collection called "La Bonne Aventure" has its roots in the French expression "Diseuse de Bonne Aventure": the fortune teller, about this mystical figure, capable of predicting the future to anyone who crosses her path. We have combined our personal experience as citizens of the world with the story of these fascinating nomads, endless travelers, in hopes of conveying a powerful message: trust the path, pursue freedom, carve your destiny.  For fall-winter 2021/22, Vaderetro reinterprets the process by which the Roma community can create its own strong identity, both moral and visual. It brings together all the countries' cultures that served as its "adoptive parents," draw on and re-adapt from those cultures what best matches their moral, religious, artistic, and musical foundations. The garments channel this fascinating mix of aesthetics, traditions juxtaposed with heritage to transcend fashion trends, to create an eternal style. Long skirts and dresses, structured jackets, and baggy gangster-style pants combined with layers of heavyweight knitwear: overlap is key and creates harmony to complete the looks. This season, Vaderetro also introduces "Vade-recycle": a permanent capsule that is and will be in the future dedicated entirely to garments made with deadstock fabrics and deadstock vintage accessories.  Chapter III: La Bonne Aventure also talks about Vaderetro converging ready-to-wear and art, as the brand collaborates with an Italian painter, G. Golia, on an exclusive "one of" oil-on-canvas painting. The artwork, inspired by the late 1800s titled "I Saw Happy Gypsies," sums up the collection, becoming its essence. 

Future projects? 

My dream is to establish ourselves as a real cultural movement. We would like to have the opportunity to work with organizations and associations that fight for causes that we care about in a particular way. We design clothes to convey a message, but it's not enough: we need pro-active participation and a concrete commitment.

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