MAGAZINE September 8th, 2021

WHITE PRESENTS SWAROVSKI WONDERLAB

23.24.25.26 September – Tortona27/54

In the year in which it celebrates its 126 years of history, Swarovski looks to the future with a new and ambitious vision positioning itself in accessible luxury, to express an authentic crystal lifestyle.

"Ignite your dreams" is the watchword of the new Swarovski era, set in an imaginary Wonderlab which in the words of Giovanna Engelbert, Creative Director of the Maison, represents a radically inclusive creativity laboratory that invites the world to celebrate its individuality.

“Wonderlab is where science and magic meet, eccentricity and elegance intertwine: the feeling of wonder and amazement that we would like to gift to those who enter the new world of Swarovski”, explains Engelbert. An innovative vision which, thanks to a “maximalist” approach to color, design, and styling, is manifested in Collections I and II, the first to emerge from the new creative direction.

Swarovski will participate in White presenting its new vision and new jewelry collections, in a special area, with contamination of research brands of international relevance.

The new Swarovski collections by Giovanna Engelbert explore the essential geometries of the crystal, inspired by the first designs of Daniel Swarovski, to arrive at an absolutely new creative dimension. "At the beginning of my journey, there is the awareness of how eclectic and multifunctional jewelry can be, combined with the desire to give life to objects and an idea of style that women and men can fall in love with, and wear to express freely their individuality and uniqueness ”, explains the Creative Director.

Collections full of symbolism, celebrating the Austrian heritage and Swarovski excellence in crystal processing, offering a variety of jewels in infinite colors, complex textures and exclusive cut stones, allowing every expression of style: classic, punk, sweet, always surprising.

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