MAGAZINE February 19th, 2021

SHAFT JEANS Interview

 

"Shaft Jeans was founded in 1968 by Monsieur Shafir, a French man who had moved to Italy for love. Then, more than ten years ago, it was taken over by my mother. She has always worked at the highest levels in the denim industry since she was a girl"- Letizia Palchetti Tosi, head designer of the brand, tells the story in the following interview.

What is the fashion to you? 

It is feeling good about your body, experimenting, updating, and recharging your energy with a piece of clothing. Fashion is also synonymous with Made In Italy, a value to which we are very attached.

When and why was the brand founded?

Shaft Jeans was founded in 1968 by Monsieur Shafir, a French man who had moved to Italy for love. Then, more than ten years ago, it was taken over by my mother. She has always worked at the highest levels in the denim industry since she was a girl. Now, with my twin brother Lorenzo, we are the third generation of denim makers. One of our strengths is experience and innovation mixed to create perfect fit garments, always with a new look and cutting-edge technological fabrics.

Where do you get your inspiration from when creating? 

A lot of my inspiration comes from the 1970s. I love flared jeans and the whole boho-chic look related to that world. I get a lot of inspiration from old vintage magazines, and I travel (or I used to travel) around the world to vintage markets. We are obsessive in the continuous research of fabrics, materials, and denim techniques to experiment with something new. My style icons are Lauren Hutton and Jane Birkin.

How would you describe the collection you will present at White Show Milano?

The right mix of ethnic and Seventies. Flared jeans, Paisley prints on velvet, warm effects, and earthy colors. New techniques, such as our <>. Besides a strong focus on organic denim, we have also added black organic denim to the traditional blue this season.

Future projects?

First of all, a collaboration with small independent brands will customize one of our iconic flared jeans. Then the opening of new types of merchandise: Shaft Jeans is becoming a reference brand, and we feel the need to complete our look with garments, not only denim. Then the digital development with new B2B and B2C interaction systems to better connect with our customers.

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