MAGAZINE February 19th, 2021

REGENESI Interview

 

Born from the idea of the founder and CEO Maria Silvia Pazzi, Regenesi represents a Made in Italy excellence in the production of fashion accessories and objects for the home and office, entirely made with industrial waste materials, to which the brand gives a new life. 
Eco-design, therefore. To the nth power.

What is fashion for you?

The elements that make an accessory timeless are style, high quality, and sustainability. I founded Regenesi to give life to a "design-oriented" reality, not so much as a production sector but as an approach to product design. For me, eco-design is fundamental for sustainable fashion. You have to design and conceive a bag. You don't have to follow a fad. You have to think about each product until the end of its life cycle: even when we will no longer need it, it must be recyclable.

When and why did you start your brand?

In 2008, I worked as an employee and then as a consultant for structured realities of the territory. Then I realized that what I wanted was my project.  So I started an analysis of my passions, skills, and the opportunities that the market offered. The inspiration then came directly from the waste: seeing the Italian architectural beauties surrounded by the waste's degradation allowed me to identify the company's mission: <>. That is how Regenesi was born, from a personal urge to do something about the context I was surrounded by. An urgency that then became a dream, a brand, and a concrete project of sustainability.

Where do you get your inspiration when you create?

Apart from a few exceptions, I don't personally create Regenesi branded products: I rely on internationally renowned designers. I love to produce contaminations between knowledge and creativity of different sectors of Made in Italy to realize our collections of fashion and lifestyle accessories. The creative process begins with the available material: leather, fabric, or regenerated plastic. The designer becomes familiar with the regenerated material and its peculiar characteristics so different from the same material but virgin.  And I believe that this is already a solution stimulating factor for them in designing the collections. 
The important thing is that the final product has a recognizable style with the brand and its philosophy. Then I choose the artisans to whom I entrust the manufacturing process, which requires a high-quality, exclusively Made in Italy. I start with them a path of experimentation to know and enhance the specific characteristics of regenerated materials. Whenever possible, I rely on local artisans to give a zero-kilometer impact to our fashion and design products.

How would you describe the collection you will present at White Show Milano?

Unconventional, timeless, completely sustainable. The collection is called Re-Flag and was designed with Michela Gattermayer, a journalist and trendsetter who is very well known in the fashion world and much loved for her counter-current style. That's why the collection couldn't help but reflect her. It's bold and contemporary. Within the collection, there are all the principles of the circular economy. The fabric that comes from plastic bottles, the ribbons that come from a recovery that comes from the warehouse of a brand that was sending everything to disposal, and finally, the object is monomeric, which is recyclable. Once again, style and fashion are combined with research and eco-design.

Future projects?

For more than two years, I have been working on a technological project for the production surplus' transformation in the fashion sector, which is currently in the patenting phase. In addition to this, I am working on a new collection together with Luisa Bocchietto, which we will present on the celebrations' occasion planned for the 700th anniversary of Dante Alighieri's death.

 

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