MAGAZINE February 26th, 2021



When you say Pink Memories, everyone thinks of petticoats. And in fact that first edition of White, with 18 petticoats in 18 different colours, went really well. But in 15 years the brand has become a fully fledged collection made in Tuscany and it  has made itself known, also and most of all, for the high quality knitwear, often handmade at km zero or very light, four season.

What is the philosophy of the brand?

“Stubbornly  feminine but also comfortarble, with timeless pieces that dress women rom 20 to 70 years, from size 38 to  48.”

Therefore an ageless fresh style

“Yes, many generations at the same time really like it. I think the secret lies all in the personality of the product. Today people are more knowledgeable, they immediately understand the difference between a synthetic sweater and one made in Tuscany. For instance: we had in our window a superkid mohair sweater embroidered with French lace and it was a sell-out. It cost 350 Euros, but it was worth every penny. People understood it and it immediately went out of stock.”

Are petticoats always there?

“Sure, they have become a collection inside the collection, 15 models in 20 colours and for practical reasons (trivially speaking, to avoid the creases made by the saddle while riding a bike) the lace is not matched  with silk but with elasticated viscose.”

Has this pandemic changed your approach to design?

No, to me style has always been something extremely practical, I found it hard to describe as people wasn't used to such a practical vision. Of course, now I have launched my jumpsuit with a side strip of lace but for the rest I have always reasoned in these terms, hence the answer is 'no, I haven't changed approach.' What's more is that in this period instead of shrinking we have opened two new shops. Our retail network has grown and we have invested a lot on the digital side: from e-commerce to our presence on social media. I must say it's incredible: we receive orders worldwide.”

It's nice to hear that in this period there brands doing well.

“Friday I went to  Forte dei Marmi for the first summer set-up. I entered the shop and it was perfect, outside the atmosphere was amazing and many customers had come from Milan to shop. They tell me that my products can't be found elsewhere. Then unfortunately we went back to the orange zone, obviously we cannot do anything about it. In the morning I heard people who said they want to close their shop. On the other side I hear others who are enthusiastic as the receive many orders. I think there are people who have understood how to deal with this period and what to offer their customers while others haven't. 

What are you showcasing at White? Anything special?

Even in FW21 there is our iconic part with lace, this winter I made it also in velvet. And then the knitwear: from my version of a cashmere  jumpsuit to the tricot coats there is the whole Pink world.”






Discover more →

  The Italian taste, the American dream, Paola Bonacina lives the craftsmanship from her uncle and aunt, who shared with her the know-how and passed on to her the importance of quality. Today she wants to transmit with her co...

See more →
OOF WEAR Interview
Discover more →

  OOF WEAR collections are constantly developed starting from two main concepts:  “volume" and "color”. In each outerwear, the shapes and volumes play in synergy with different tones, creating a unique styl...

See more →
Discover more →

  The new autumn-winter collection 2021/22 faithfully reflects the combination of the highest quality raw material, cashmere, and a unique and modern style, elements that have always characterized all Pin 1876 by Bo...

See more →
Discover more →

past, present and future of the luxury sneakers brand according to CEO Silvio Campara

See more →
Camera Moda Fashion Trust will receive a donation from WHITE on the occasion of Milano Moda Uomo 2022
Discover more →

  The Milano Fashion Week Men's Collection Spring/Summer 2022, scheduled from 18 to 22 June 2021, will mark a gradual return to normality through a hybrid formula, which includes both physical and digital events. On the occasion...

See more →