MAGAZINE April 20th, 2022

FOCUS ON Pink Memories: a story Made in Tuscany through tranditions and craftsmaship.

Pink Memories, owes its constant success on an international level to the winning intuition and entrepreneurial vision of Claudia Camarlinghi and her husband Paolo, who combine their creativity with the entire manufacturing tradition and Tuscan textile craftsmanship, made of selected top quality materials and pure sartorial talent.

Claudia, a child of art, draws her entrepreneurial spirit from a historic family knitwear factory that counts collaborations with Ferragamo, Gherardini, LK Bennett, Paul Smith, and many other fashion giants. In 2007, when the first collection was launched, buyers were attracted by her fresh and innovative attitude: in fact, she was the first to introduce lingerie in everyday style outfits and in the most sophisticated evening looks, making the motto "underwear as outerwear" her stylistic signature.

"When we launched the first collection, we gave the instructions for use. At that time, the mood was not taken for granted at all, also thanks to the color combinations between silks and lace making our collections far from ordinary" says Claudia Camarlinghi. "The five timeless pieces to carry always with you, versatile and ideal to make your every outfit special, in every occasion. One of our slip dresses, with the original Pink Memories colors and prints, a blazer, a sandal or a combat boot and you can't be wrong".

The Spring/Summer 22 collection is characterized by the usage of a bright, vitaminic color palette on iconic pieces such as shift dresses and slip dresses in stretch viscose with French lace details.  Femininity and comfort come together in a collection where most styles are seamless and embellished with sophisticated handmade details: lurex thread, jacquard patterns and French lace applications. French lace is used in season's must-have too: the white cotton shirt that perfectly reflects the style of Pink Memories: elegant worked cuffs and a versatile shape to be matched or worn as a dress.

"I really wanted to create this collection because no one better than me can understand contemporary woman needs. As a woman and mother, fast, all-rounder and dynamic, but feminine at all costs. A right intuition that continues to gain positive response from buyers and consumers, ever since the opening of the first monobrand in Forte dei Marmi. But my real strength is my family: my children first of all, belonging to two young generations, millennial and generation z, who support the family business by taking care of social media communication".

Pink Memories is committed to using top quality, sustainable materials, including linen canvas and 100% organic cotton, which is used for the line of leisurewear embroidered with a butterfly motif.

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