PIN 1876 BY BOTTO GIUSEPPE Interview

 

The new autumn-winter collection 2021/22 faithfully reflects the combination of the highest quality raw material, cashmere, and a unique and modern style, elements that have always characterized all Pin 1876 by Botto Giuseppe collections. As well as the passion, always present since the foundation of the brand. 

What is fashion for you?

It is expressed towards customers through a product of the highest quality but offered at a fair price. For us, everyone involved in the manufacturing process is a priority, from suppliers to the environment. It is a product culture through a deep sense of respect for the worker and our suppliers and serious sustainability policies not only environmental but also social.

When and why did you start your brand?

It was a natural process. Ten years ago, the idea was to bring a very high-quality accessory to the market at a sustainable and fair price. A product born in a historic woolen mill, which through a completely verticalized supply chain (all processes, except for the purchase of cashmere, take place within our factories), brings a simple accessory such as a scarf, to be a unique, functional, and exclusive fashion item.

Where do you get inspiration from when you create?

The creation of new models is the result, more than of creative intuition, of a technical process that tries to bring more and more to the extreme the various stages of production enriched with colors and patterns of seasonal trends.

How would you describe the collection you will present at White Show Milano?

The new autumn-winter 2021/22 collection faithfully reflects the combination of the highest quality raw material, cashmere, and a unique and modern style, elements that have always characterized all Pin 1876 by Botto Giuseppe collections. The component that creates an added value to this precious base is undoubtedly the color. Colors are presented in a wide range of tones that allow us to range from gray to natural, from blue to purple, from red to orange. Through various and new dyeing and finishing techniques, the colors turn into shaded and irregular chromatics.

Future projects?

The projects are constantly evolving, always trying to improve and invent new product processes. As far as distribution is concerned, now we desire to be at the side of stores that are suffering more than ever, so we don't want to enter directly into the world of e-commerce for now. However, many of our customers sell through this channel, and it's enough for us for now.

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