PATCHOULI Interview

 

A story that began in 1800 and which continues today with the entrepreneur Claudio Cutuli. Password: tradition and passion, which makes creativity flow through his veins at full speed towards a rosy future, actually red, just like good Umbrian wine.

What is fashion for you?

For me, fashion is culture. It's a way of being and living, the driving cart of ourselves. It is something we transmit, our message to the world. We identify ourselves and become unique through what we wear.

When and why did you start your brand?

My brand has a long history, dating back to 1838. It was born with my great-great-grandfather who passed on this passion and craft to my great-grandfather, then my grandfather, my father, and today I continue this tradition. Since I was a child, I have always breathed this craft, and I hope to pass on this vocation to my daughters. It's my dream. Why was the brand born? I'll try to imagine what they thought: in 1838, we had to dress up, and the colors and materials that inspired my ancestors were those of nature, which was closest to man.

Where do you get inspiration from when you create?

From everything around me: nature, water, mountains, art, whatever stimulates my thoughts and creativity at that moment.

How would you describe the collection you will present at White Show Milano?

It's a very colorful collection. The predominant colors are yellow, orange, the natural colors of the earth such as dove grey, earthenware, Sagrantino red inspired by Umbrian red wine, and cooked grape must's color. The novelty of this year is the tie-dye knitwear in eco cashmere.

Future projects?

Thinking about the future, I hope and trust in 2022 of great activity and innovation, which will redeem us from this situation. The important thing is to always believe in yourself, to be confident and hopeful.

 

Discover more about

PATCHOULI →

Brands

GIRONACCI 1969 Interview
Discover more →

  Gironacci 1969 is a brand that has a long history. How and when was it born? Gironacci 1969 is the result of the experience and in...

See more →
ANTIK BATIK Interview
Discover more →

  Antik Batik is investing in image and social media. Among the areas for future investment of Antik Batik, a company based in Paris, there is image, social media and the web. ...

See more →
GOOSE TECH Interview
Discover more →

  GOOSETECH blends the excellence of Italian craftsmanship with the innovation of  the materials in a playful design. The result, launched  on the market a little more than a year ago,  is  an inimitable d...

See more →
CHIE MIHARA Interview
Discover more →

  Chie Mihara aims online and abroad Spain-based Chie Mihara is a niche footwear brand ready to run online and out of Europe. Where are the company ...

See more →
CATARZI 1910 Interview
Discover more →

  Catarzi 1910, The Florentine brand of hats and bags made from straw and natural fibers aspires to increasingly transparent communication and new sustainable projects. ...

See more →
XACUS Interview
Discover more →

  Born in 1956 in San Vito di Leguzzano (Vicenza, Italy) thanks to Alberto Xoccato and a group of expert seamstresses, Xacus found its fortune in its surroundings: a unique mix of verve, creativity and innovation an...

See more →
FRANCESCA BASSI Interview
Discover more →

  Francesca Bassi, a design company based in Como, is seeking to develop product research and packaging by means of an analysis of social media and European expansion.  ...

See more →
8.PM Interview
Discover more →

    8 pm identifies the meeting point of two worlds: the formal and the informal. It is the time for the time ...

See more →