MAGAZINE February 19th, 2021



A story that began in 1800 and which continues today with the entrepreneur Claudio Cutuli. Password: tradition and passion, which makes creativity flow through his veins at full speed towards a rosy future, actually red, just like good Umbrian wine.

What is fashion for you?

For me, fashion is culture. It's a way of being and living, the driving cart of ourselves. It is something we transmit, our message to the world. We identify ourselves and become unique through what we wear.

When and why did you start your brand?

My brand has a long history, dating back to 1838. It was born with my great-great-grandfather who passed on this passion and craft to my great-grandfather, then my grandfather, my father, and today I continue this tradition. Since I was a child, I have always breathed this craft, and I hope to pass on this vocation to my daughters. It's my dream. Why was the brand born? I'll try to imagine what they thought: in 1838, we had to dress up, and the colors and materials that inspired my ancestors were those of nature, which was closest to man.

Where do you get inspiration from when you create?

From everything around me: nature, water, mountains, art, whatever stimulates my thoughts and creativity at that moment.

How would you describe the collection you will present at White Show Milano?

It's a very colorful collection. The predominant colors are yellow, orange, the natural colors of the earth such as dove grey, earthenware, Sagrantino red inspired by Umbrian red wine, and cooked grape must's color. The novelty of this year is the tie-dye knitwear in eco cashmere.

Future projects?

Thinking about the future, I hope and trust in 2022 of great activity and innovation, which will redeem us from this situation. The important thing is to always believe in yourself, to be confident and hopeful.


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