MAGAZINE February 19th, 2021



A delicate brand just like its founder Paola Vitali d'Arcano. Her passion for shoes and her entrepreneurial determination helped her build and develop the brand, which skilfully mixes the Made in Italy and advanced classicism. 

What is fashion to you?

It is difficult to describe it or to even frame it between the lines of a written answer. Talking about fashion is like talking about art, architecture, music; the knowledge of major and minor musical scales is never confined, it is basic knowledge that gives you the freedom to write a song with a perfect melody that stays in your head. "Fashion is in the sky, in the street. Fashion has to do with ideas, our way of life, what is happening around us," Coco Chanel said.

When and why did you start your brand?

I’d need more airtime, but mostly it would take too much time to tell you how a meeting between a woman with a great passion for shoes and an entrepreneur with a broad experience in the field produced or better transformed, before I even knew it, a dream, which was never thought possible!  

What inspires you when you create?

I was born and raised in a family of artists, in Bellano, a small village overlooking Lake Como. There, the natural palette of neutral colours and the light contracts that only the lake can create becomes my inspiration to any collection. From the same landscape, comes the sage green colour, the leitmotif of every collection of mine, chosen for both the lining and the sole of the shoes. Is the creative flow always the same? Let’s hope not.  

How would you describe the collection you will present at White Show Milano?

Never has "practicality" been looked at as much as in the last season. Loafers are king. The heel is never excessive and rounded tips have become squared. Comfortable ankle boots and so many other boots. The pop colours of the paints are intertwined with a wide range of soft tassels and pastel tones suede.

Do you have any future projects?

No concrete projects... countless ideas and one big goal: keeping my head sharp and ready for the post-pandemic world. Only one thing is certain, that recovery will require new ideas, a lot of optimism and a lot of energy. After all, at least for now, there seems to be no better alternative than to accept this uncertainty and practice adjusting to change. "The measure of intelligence is the ability to change," Einstein said. Now is the time to learn to listen and to listen to myself. 


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