MAGAZINE February 22nd, 2021

NI-DO Interview

 

Born in 2018 from the creative union of Nicola and Domiziana, partners in life and at work, NI-DO is the Made in Italy brand that offers designer bags crafted in small artisan workshops. On an aesthetic level, the products feature clean, sophisticated and essential lines. The leathers are of a high standard, recovered from the surplus of the luxury industry, in neutral or vibrant colours, always different according to the materials used, which are never replicable. Production is handmade, limited to a few pieces, with extreme attention to detail. The iconic bag, the Bolla, is a shopping bag with resin ring handles. Domiziana and Nicola met at high school and immediately developed an emotional and artistic affinity. She graduated in fashion design at the IED in Milan, while he specialised in product design at the Politecnico. Years go by as they remain in love and faithful to their dream. After various experiences, they founded Ni-Do, their brand of accessories handmade in Italy. "Our nest lies in the meeting place of our identities: the male and female identities merge until they complete each other", explains Domiziana. 

Where does this name come from?

"We wanted it to be an Italian word: ‘nido’ (‘nest’) is the safe, private place where you keep your things.  Our nest is that intimate place where we create our bags, which then in turn become a nest for the people who carry them. Coincidentally, Ni-Do is also the union of the first syllable of our names. It was my father who pointed it out to us, at that point we had no doubts: that was the name for our project". 

Where do you produce and which materials do you use?

"Everything is craft in a small workshop in Bologna, using recycled leather. We found a Tuscan company that collects surplus leather from luxury companies. Although the colours are partly continuous, for example black and camel, we always specify that the shades may change a little from batch to batch, and that's the beauty of it because each product is unique. As for the vibrant shades we fall in love with, we use what we have and then change it”. 

What are you goint to show at White?

"We are presenting both the Bolla and the Cuore (our first two bag models, the ones we have focused on so far) in new colours and with a mother-of-pearl handle variant. And then there's Pupilla, a model making its debut". 

Do you have an e-commerce?

"Yes, we sell through our own channel, which has allowed us to have a direct exchange with our customers right from the start, but we would also like to build up distribution in selected multi-brand shops”. 

A childhood dream?

"We'd like to do some collaborations, but not necessarily with fashion brands, rather, we'd like to range out and be contaminated by the world of art or design, for example by donating discarded materials to an artist, or creating a bag-furnishing object with an interior designer. Of course, there is also the desire to expand the range of products, but for now and especially at the very beginning, we decided to concentrate on a few ideas". 

 

 

 

 

 

OTHER ARTICLES

PEPPINOPEPPINO Interview
Discover more →

  Is PeppinoPeppino the result of your great passion for denim? When and how was this project born? I have been working in the world...

See more →
IURI Interview
Discover more →

  Why did you choose to be a designer? Why bags? "I studied economics and then did a master's degree at Marangoni but at the time I ...

See more →
COLLECTION PRIVEE'? Interview
Discover more →

  Collection Privée? aims to consolidate Italy and abroad. The brand invests in Made in Italy. It looks at the domestic market's development together with Europe, Asia, and the United States.  ...

See more →
VIGANO' ALTAMODA Galleria&Friends
Discover more →

  Since 1919 between jewelry and fashion. Sequins, beads and memorabilia from a century ago for passion of "do it yourself", with Laura, the fourth generation of the Viganò family....

See more →
NUDE Interview
Discover more →

  What about the name (nude)?  «We borrowed the brand name from English, because it brings back to the concept of simplicity, ...

See more →
SHAFT JEANS Interview
Discover more →

  "Shaft Jeans was founded in 1968 by Monsieur Shafir, a French man who had moved to Italy for love. Then, more than ten years ago, it was taken over by my mother. She has always worked at the highest levels in the ...

See more →
MA QUANTO È FASHION LA SICILIA!
Discover more →

Sicilia, terra di cultura, di mare, di sole e di… moda. Eh si, perché alcuni dei brand più cool del panorama italiano sono nati proprio in questa meravigliosa regione nostrana. “Per tanti anni non ho amato il mio n...

See more →