MAGAZINE February 22nd, 2021

NANNI Interview

 

Despite its 45 years of history Nanni is a company that has remained faithful to the aesthetic and the guidelines of the beginning: to always look ahead. Famous for metal processing, the brand boasts a handmade production whose flagship is the welding sector. We have remained faithful to our tradition but always keeping an eye to the future. Specifically, metal processing has been transformed with plates being designed with CAD technology, which is why the shapes are unusual and the engraved studs completely customized as we design them. Today, like in the eighties, the philosophy is always to look a little further, introducing materials that as at the time of the subway beltare not immediately recognized as belonging to the fashion world but that with time, they obtain the right space and the right location».

Where do the materials come from?

We work in Italy with 100% Italian leather, brass plates, buckles and studs.

One of your strong points is craftsmanship

«Yes, every single step is done internally which has allowed our  staff to become highly specialized».

Today, what’s the biggest challenge?

I would make a distinction from our regular customer who buys our products without seeing it first but just based on the new stylistic proposals. Those who know us know exactly what to expect. The real challenge today is to try to expand your audience through the means of the moment, presenting a luxury accessory, perceived in this historic moment as non-essential goods, and instead recognizing its true product essence».   

Tell us about the collection you are presenting at White

«In the FW21 belt collection we have as always four lines. The first is characterized by brass links, which are worked with more or less elaborate leather grafts, pony fur, rhinestones and studs all materials that Nanni normally uses. Then there is the ethnic-chic part, leather with silkscreened brass inserts and the line in laser-worked leather with geometric patterns. The fourth genre is the most feminine and plays with monochrome patchwork skins playing with the effects of light and depth».

Do you have any new projects on the horizon?

«Definitely a brand extension. We already make summer shoes and we always offer our customers very soft unlined bags made of leather that match the belt. The idea is to definitely make a complete collection of bags».

Discover more about

NANNI →

OTHER ARTICLES

GI'N'GI Interview
Discover more →

  How and when was GI’N’GI established? Gi’n’Gi grew out of the artisan experience of the family firm in order to exploit the professi...

See more →
KIMONORAIN Interview
Discover more →

  Kimonorain is a technical and waterproof garment inspired by the oversized volumes of the Japanese kimono but designed and produced entirely in Arezzo. A brand based on a single, unisex and one-piece product, born...

See more →
PAOLA D'ARCANO Interview
Discover more →

  A delicate brand just like its founder Paola Vitali d'Arcano. Her passion for shoes and her entrepreneurial determination helped her build and develop the brand, which skilfully mixes the Made in Italy and advance...

See more →
FRANCESCA BASSI Interview
Discover more →

  Francesca Bassi, a design company based in Como, is seeking to develop product research and packaging by means of an analysis of social media and European expansion.  ...

See more →
PAOLA BONACINA Interview
Discover more →

  The Italian taste, the American dream, Paola Bonacina lives the craftsmanship from her uncle and aunt, who shared with her the know-how and passed on to her the importance of quality. Today she wants to transmit with her co...

See more →
PHISIQUE DU ROLE Interview
Discover more →

  A very famous brand in the Eighties with a minimalist style. Very much focused on jersey and cashmere, characterized by the extreme quality of made in Italy and its unconventional approach. At a certain point, the...

See more →
NANNI Interview
Discover more →

  Despite its 45 years of history Nanni is a company that has remained faithful to the aesthetic and the guidelines of the beginning: to always look ahead. Famous for metal processing, the brand boasts a handmade pr...

See more →
TRUE NY Interview
Discover more →

  What is fashion to you? It’s passion, a love story that’s been going on for 40 years. It is the desire to create something that represen...

See more →