MAGAZINE February 19th, 2021

MYTHS Interview

 

What is fashion for you?

Fashion makes it possible for us to represent who we are and to tell others what we are. So it is an opportunity to externalise what we are through a unique style; our own.

When and why did you start your brand?

Myths officially began its journey in 2010 and is the result of a need to pursue a great passion for the experimentation and transformation of fabrics, and to combine them with a modern and always innovative look. Myths is the balance and clean lines of shape combined with innovative materials and continuous experimentation.

Where do you get your inspiration when you create?

Our inspiration comes from noble fabrics that are aesthetically interesting with a classic soul, ready to be reinterpreted in an unconventional way with a vintage flavour, such as trousers in cool wool dyed to create a soiled effect.

How would you describe the collection you are presenting at White Show Milano?

We are presenting a collection with a strong personality full of energy and life and which depicts a woman who loves colour, but at the same time remains faithful to the most classic and essential shades.

What are your future projects?

We are dedicating our body and soul to the development of the brand by focusing our attention on both experimentation and the creation of more sustainable garments, which can intercept the taste of an increasingly demanding consumer who is extremely attentive to fashion trends and their environmental impact.

 

OTHER ARTICLES

NUDE Interview
Discover more →

  What about the name (nude)?  «We borrowed the brand name from English, because it brings back to the concept of simplicity, ...

See more →
ERMANNO GALLAMINI Interview
Discover more →

  Angelo Gallamini is the fabrics whisperer. Heir to a long tradition in the field, he creates garments starting from the suggestions of materials and never from designs. His creations are very sophisticated, yet th...

See more →
GOLDEN GOOSE
Discover more →

past, present and future of the luxury sneakers brand according to CEO Silvio Campara

See more →
L'AURA Interview
Discover more →

  The story of L'AURA: how and when was the brand born?  "L'AURA cool and luxury handbags" was born in 2004.  I always had...

See more →
GI'N'GI Interview
Discover more →

  How and when was GI’N’GI established? Gi’n’Gi grew out of the artisan experience of the family firm in order to exploit the professi...

See more →
T-COAT Interview
Discover more →

  What is fashion to you? Fashion is a very personal and intimate communication as we wear it on our skin and it can completely chan...

See more →
ANTIK BATIK Interview
Discover more →

  Antik Batik is investing in image and social media. Among the areas for future investment of Antik Batik, a company based in Paris, there is image, social media and the web. ...

See more →