MAGAZINE February 19th, 2021

MONTEREGGI POINT Interview

 

The core values of the Montereggi Point brand are innovation, recognizability, positivity, and trust. It was born in 1994 as a sportswear brand dedicated to young people. Today it is led by Francesca Orfatti and aims to expand its product categories. 

What is the fashion to you?

Fashion is the expression of ourselves in society. 

When and why did you found your brand?

Montereggi Point was founded in 1994 as a brand of sportswear dedicated to young people, informal, fast, versatile, and comfortable, for those who love to have simple Passepartout but that express a particular individuality.

Where do you get inspiration from when you create?

I take inspiration from everything that seems fresh and innovative to me. I like to mix different styles and principally to propose transversal garments that combine with different moods. I like the whole world of sport and technicality reinterpreted in a fashion key: I find it very current and metropolitan, surprisingly simple, and, at the same time, easy to use on any occasion.

How would you describe the collection you will be presenting at White Show Milano?

It is a collection that finds its roots in innovation and recognizability. It conveys positivity and confidence through the choice of vibrant and vitamin colors, but at the same time, it is closely linked to its heritage.

Future projects?

One idea for the future is to expand the category of knitwear that we have developed as outerwear this season. It is an item that I find very versatile and also representative of our brand's mood. Moreover, it can complement our product, creating a total look that is our corporate DNA's expression.

 

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