MAGAZINE April 5th, 2022

Maurizio Miri - the tailor who dresses souls

Maurizio Miri's intuition roots back to his youth, when his father managed the first family store in their house’garage. That was the time when Maurizio started to gain awareness about garments value and the emotions they provoke. He then understood that is much more importan to provoke an emotion through a unique garment, made of exclusive and unprecedented details, capable of reaching the soul and sensitivity of individuals. These are the starting points of a brand with a strong personality, whose goal is to stimulate positive energy in their customers, thorugh refined garments. Texture and color mix thought to avoid standardization and banality, even if working on a great classic of Italian tailoring.

What Maurizio does, thanks to his experience in sales and relationship with the public, is a personal revolution of the sartorial garment by developing his brand in an aesthetic key, while having an avant-garde approach for raw materials research and processing. Starting with the raw cut, the visible stitching and basting that have become almost a trademark for most of his models. through that desired sense of perfect imperfection. And a number of applications made with all kinds of materials like brass buttons and filigree, with the allure of those items found in Saint-Ouen market.

An impeccable fit that acts as a trait d'union between tradition and stylistic innovation promoted by Maurizio through a creative customization free from rules, a flame fueled by his dual origins: mother from Northern Italy and father from Sicily: irresistible floral prints executed in a digital key cover double-breasted jackets with a contemporary allure, together with lapels asymmetrically decorated with printed silks and applications that want to be noticed without ever being cloying; bold colors capable of breaking the monotony of the world of tailoring, in which the last revolution was the Neapolitan shoulder and the half lining to lighten the structure.

Everything contributes to the description of a woman who has never been so feminine with a blazer, except for the one created by someone who has turned a family DNA into a real mission, signing his personal aesthetic revolution season after season.

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