MAGAZINE February 19th, 2021

MAJESTIC FILATURES Interview

 

Quando e dove è nata Majestic Filatures? 

Majestic Filatures è nata nel 1989 a Parigi, dalla visione di Roland Chelly e dal suo desiderio di “elevare” la basica t-shirt trasformandola in un capo di lusso.

Qual è il DNA del brand? 

Sicuramente il DNA di Majestic risiede nel suo animo parigino, che lo rende chic e discreto. Ma è la cura con cui ogni prodotto viene concepito e creato a rendere questo brand unico. 

La t-shirt è un vostro cavallo di battaglia, perché avete deciso di puntare su questo emblematico capo iconico? 

La t-shirt è un’icona, un capo che ognuno di noi possiede nel proprio guardaroba. È una sicurezza. Per questo motivo abbiamo deciso di reinterpretarla in chiave luxury, per creare un capo di cui fare veramente tesoro, il cui stile non tramonterà mai.

Dove e come vengono realizzate le vostre collezioni?

Ogni prodotto, ogni tessuto, ogni filo viene attentamente selezionato, combinato e trattato a mano in Europa. Le collezioni vengono ideate e confezionate nel nostro atelier parigino. Questo ci permette di seguire in prima persona ogni momento della filiera produttiva.

Cosa presentate durante questa edizione del White?

Seguendo la nostra volontà di far evolvere il concetto di t-shirt, a White presenteremo un modello in 100% cashmere che fa parte della collezione autunno/inverno 2021. Il capo più basico del guardaroba si evolve ulteriormente grazie all’uso del filato più prezioso al mondo. Majestic Filatures was born in 1989 in Paris, from Roland Chelly's vision and his desire to "elevate" the basic t-shirt into a luxury garment.

What is the DNA of the brand? 

Majestic's DNA lies in his Parisian soul, which makes it chic and discreet. But it is the care with which each product is conceived and created that makes this brand unique. 

The t-shirt is your strong point. Why did you decide to focus on this iconic garment? 

The t-shirt is an icon, a garment that each of us owns in our wardrobe. It's security. For this reason, we decided to reinterpret it in a luxury key, to create a garment to truly treasure, whose style will never go down.

Where and how are your collections made?

Every product, every fabric, every thread is carefully selected, combined, and hand-treated in Europe. The collections are conceived and packaged in our Parisian atelier. This allows us to follow firsthand every moment of the production chain.

What do you present during this edition of White? 

Following our desire to evolve the concept of t-shirts, we will present a 100% cashmere model that is part of the fall/winter 2021 collection at White. The most basic garment of the wardrobe evolves further thanks to using the most precious yarn in the world.

 

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