MAGAZINE February 22nd, 2021

MAIORANO Interview

 

The son of artists, Matteo Maiorano took his first steps in this sector working as a footwear designer for a historic brand in his home city of Rome. What he did not imagine was the incredibly authentic and overwhelming passion that would develop from there.Rationalizing my emotions, I can say that the world of footwear has formed a connection with my artistic and creative philosophy in a theoretically perfect way, and on many levels. I am increasingly convinced that footwear reflects the ideal "conduit" to express a synthesis between fashion and art, which is the core of my stylistic conception».

What are the values behind Maiorano?

“The delicate balance between art and fashion is really just the wrapping of the project. Instead, the heart of the brand is focused on the values of uniqueness and exclusivity. These are inserted in a succession of production processes which I overlook personally. I call it a "3-phase process", which begins with aesthetic research and design, followed by Italian craftsmanship, and closes with my intervention on every single piece produced. In this last phase, thanks to the help of artistic techniques that I have long held dear, I leave an indelible and irreproducible mark on every shoe, thus realizing that uniqueness and exclusivity previously mentioned».

Where do you produce and what materials do you use?

«The artisan production phase takes place in the Marche, the Italian footwear centre par excellence. The selected materials are mainly hides of various kinds and of the highest quality all coming from local companies».

What are you presenting at White? Which models are you most proud of?

«My new FW21 collection is a natural continuation of the concept and style introduced with the previous SS21. The collection covers 4 different structures, in different heights, from flat to 90 mm, plus a male slipper, a variant already produced last season. The brilliance of the patent leather is always the main feature of the various models and the aesthetics are even more directed towards a timeless, minimal and versatile style, with sculptural references and abstraction adorning the overall vision. If I were to choose one model from the collection, I might risk detracting from the value of the others, but I am particularly excited by the balance I find in the 30 mm court shoe. I think it is one of the best examples of my vision and the kitten heel also makes it particularly functional and versatile».

What does innovation mean to you?

It is essential. My vision of innovation focuses on style. As I said, the basis of my research, its heart, is represented by the search for uniqueness.Uniqueness can be synonymous with innovation. In this sense, my primary purpose is to propose a new choice, quite distinct from what the market offers. I firmly believe that the creative act needs to create and not reproduce.  When I talk about the absence of a future without the past I mean, apart from the linearity of the process, the impossibility of the process itself, in that the basis of development depends on the broadest possible knowledge of the past. Knowledge and inclusion. Innovation is also the result of relationships between different worlds. That is why constant research and study are an integral part of my work.

Has the pandemic changed your approach to design?

 

«Radically, in a surprising and sometimes ironic way. The lockdown of the early pandemic months gave me the opportunity to focus my attention on study and design. Radically because, although in line with previous seasons, the collection created during those months took a clear and decisive turn. Surprising because I would not have imagined I would achieve a result that I feel so fully reflects my character and my conception. Finally ironic, because this particular concept of style was actually part of a study developed during my academic years. Those days of total close down perhaps silenced and clarified the minds of many of us. They certainly made me understand with renewed conviction what I want to do for myself and others, eliminating the superfluous». 

 

Discover more about

MAIORANO →

OTHER ARTICLES

GREVI Interview
Discover more →

  Grevi has a long story, which has seen the evolution of society and culture, when and how was the company born? Grevi was born in 1875 by At...

See more →
PINK MEMORIES Interview
Discover more →

  When you say Pink Memories, everyone thinks of petticoats. And in fact that first edition of White, with 18 petticoats in 18 different colours, went really well. But in 15 years the brand has become a fully fledge...

See more →
PARIDE PARRUCCHE Galleria&Friends
Discover more →

  Since 1937 for every year the art of being well women.  Real and Italian hair for an art of "postiche" that aims for excellence thanks to the passionate work of five women. Paride Barbieri, after having had great s...

See more →
TRUE NY Interview
Discover more →

  What is fashion to you? It’s passion, a love story that’s been going on for 40 years. It is the desire to create something that represen...

See more →
DUARTE: ONE OF THE SPECIAL PROJECTS OF WHITE’S THE NEXT EDITION
Discover more →

  It is Ana Duarte, the designer with an illustrator's soul, who places her exclusive graphics at the core of her collection, one of the special projects of this edition of WHITE. How she takes sustainability into t...

See more →
PHISIQUE DU ROLE Interview
Discover more →

  A very famous brand in the Eighties with a minimalist style. Very much focused on jersey and cashmere, characterized by the extreme quality of made in Italy and its unconventional approach. At a certain point, the...

See more →
PIN 1876 BY BOTTO GIUSEPPE Interview
Discover more →

  The new autumn-winter collection 2021/22 faithfully reflects the combination of the highest quality raw material, cashmere, and a unique and modern style, elements that have always characterized all Pin 1876 by Bo...

See more →
OOF WEAR Interview
Discover more →

  OOF WEAR collections are constantly developed starting from two main concepts:  “volume" and "color”. In each outerwear, the shapes and volumes play in synergy with different tones, creating a unique styl...

See more →