MAGAZINE February 19th, 2021

LUCA DELLA LAMA Interview

 

Luca Della Lama is a company with a long history. When was it born, and who founded it?

Our company Facopel, owner of the Luca Della Lama brand, was founded in 1908 by an ingenious man, Enea Conti. He worked as a bricklayer, but he wanted to recover some leftover fabric that his wife was selling at the market to make "barrettes" that he began to sell at his wife's stall. The favorable period due to the habit that people had to cover their heads meant that soon afterward was opened in sequence three production activities headed to the three brothers Conti: Attila in Buggiano, Dido in Pistoia, and Aeneas in Montecatini. It is of the latter that we are direct descendants of the fourth generation.

Where and how are your hats made?

Our headquarters are in Chiesina Uzzanese, a small town between the towns of Montecatini and Buggiano. Today, we employ 45 people directly and about 200 in induced, preserving our identity as hat makers, producing only and exclusively hats. Our core business today is the collaboration with the relevant fashion houses in Italy and the world. We manufacture about 1500 items per day.

Attention to materials has always been part of your choices. Which ones do you prefer at the moment?

Our market was invaded over 50 years ago by imported hats at low cost. Since we wanted to remain producers, we were obliged to focus more and more on quality. We choose increasingly high-quality raw materials, including leather and fur. We have always sought traceability of materials, choose hides from certified farms, supporting the circular economy with the guarantee that nothing was wasted and that the animals' conditions were dignified.

Do luxury and sustainability go together?

They certainly do. Luxury in fashion means not having to make compromises to keep costs down or feed wild imports to satisfy low-cost markets. Luxury is a lifestyle choice. The important thing is to select products from serious companies and mature consumers who choose more expensive but sustainable products.

What is the DNA of the collection you are presenting during this edition of White?

Luca Della Lama's new collection plays with our desire to live our sociability in the open air. The need to protect from the cold drives the choice of materials and combinations of our garments, comfortable and practical, for increasingly sustainable luxury.We opted for technical fabrics such as recycled nylon, an all-Italian project we are promoting. We then used natural materials such as pure needle-punched wool in a double layer without adhesives to obtain the coat weight. With this fabric, we manually opened the models' edges and added them together with an invisible stitch. High craftsmanship almost disappeared that we wanted to enhance through three classic reversible garments, soft and very light. Finally, we have created with soft leathers and enveloping super light sheepskin, a saddle-worked earmuff, and a maxi headband in colored shearling. These two pieces represent the only quirks of an essential collection with clean cuts and classic shapes that sum up our century-old tradition.

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