LA COUVERTURE Interview

 

The essential blanket gives birth to six different styles through simple yet smart cuts which get reinterpreted every year. As Tomasi di Lampedusa says, "May everything change so that everything remains the same". Here is the style of La Couverture, a non-trivial brand aspiring to be way of living, a sincere embrace.    

 

What is the philosophy of the brand?

«Letting customers free to interpret themselves with no limit, size, gender, color: in full freedom and comfort. The designer Saadia El Fatimi, after years of creating hyper-built garments for the best-known Florentine stylists, has decided to start from where fashion originates: a single cloth that wraps indifferently the bodies of women and men. 

Where do the materials come from and where does the production happen?

"All materials come from the places representing Italian spirit and tradition to the max: Biella and Como for cashmere and wool used for our blankets, spun on looms with designs and color combinations specially made for the brand ; and Tuscany, in particular the Florentine Valdarno, for the sartorial façon of the garments". 

Craftsmanship and innovation, what is their value for you?

"They are our cornerstones: the craftsmanship of the expert hands transforming our blankets into unique, double-faced, unisex and genderless coats created by the genius of the stylist Saadia El Fatimi who has simply created a new genre that is being patented".

Do you have a direct digital distribution?

"Also due to recent digital transformations, whether intentional or accelerated, we are implementing a site with the aim of delivering the essence of the brand through short videos, an original and tansversal essence (double face, one size and genderless) ". 

Future projects?

"We definitely plan on launching capsules designed by renowned artists and opening on operations of co-marketing / cobranding and customization in the home and lifestyle field. We already avoid artificial fibers, but we are also planning and additional completely sustainable capsule".

 

Discover more about

LA COUVERTURE →

Brands

OCTOGONY Interview
Discover more →

  The brand Octogony was launched in February 2021 by the Creative Director Charbel Abou Zeidan as a response to our desire to create a new segment in leather goods, situated in that perfect spot between luxury and affor...

See more →
COLLECTION PRIVEE'? Interview
Discover more →

  Collection Privée? aims to consolidate Italy and abroad. The brand invests in Made in Italy. It looks at the domestic market's development together with Europe, Asia, and the United States.  ...

See more →
YATAY Interview
Discover more →

  Entirely handmade in Italy and founded by Umberto de Marco, Yatay combines artisanal quality and ethical resources to create unique sneakers, as the founder Umberto de Marco told us in the following interview....

See more →
STEFANO MORTARI Interview
Discover more →

  Driving the brand forward is Stefano Mortari himself, as he explains in the interview that follows.  What is fashion to you? ...

See more →
SIMONA TAGLIAFERRI Interview
Discover more →

  The brand project was born in 2012: the goal was to create a collection that could enclose the values that distinguish the professional path of the creative Simona Tagliaferri. That tells of beauty, passion and de...

See more →
AIM/HANDMADE IN ITALY Interview
Discover more →

  Anna Maria is an accessory designer and consults around the world, mainly in New York. She has always had in mind to make her collection of bags, but he never finds the right time. It happens by chance: at the mar...

See more →
LUCA DELLA LAMA Interview
Discover more →

  Luca Della Lama is a company with a long history. When was it born, and who founded it?...

See more →
MADE FOR A WOMAN Interview
Discover more →

  The story of Made for a Woman, when and how did it come about? Made For A Woman was founded in 2019. However, its story began much...

See more →