MAGAZINE February 19th, 2021

L'AURA Interview

 

The story of L'AURA: how and when was the brand born? 

"L'AURA cool and luxury handbags" was born in 2004.  I always had a great passion for bags. Even as a child, in my doodles, I drew dolls with the bag. Mine was a marked destiny, so I worked in accessories for many years, specializing in the bag sector. I loved to bring other designers' ideas to life, but I felt the need for my brand, so I decided to be creative and become an entrepreneur. I presented my first collection in 2005, simultaneously in Milan and Paris. I was lucky enough to present a bag born from an intuition that turned out to be brilliant, the handbag in glitter. The success was immediate. The sales went even beyond my expectations, and even today, this bag represents 70% of my brand's production.Today AURA is present in the largest fashion cities such as Paris, New York, Milan, Tokyo, London, and Berlin.

What is the DNA of the brand?

We choose materials with great care. Every bag is a pleasure to wear. We try to be original and follow fashion trends without forgetting functionality and quality for each of our creations. The tradition of beautiful and well-made Italian is our point of reference.

What female target is L'AURA targeting?

Indeed the woman who chooses L'AURA is modern, young in spirit, loves to amaze and amaze; she is a trend-conscious woman who loves to play and have fun with fashion.

What materials do you prefer for your bags?

Many materials, from glitter fabrics to denim, up to fake fur.  Our strength is that we can make each model in 50 different textures, we are attentive to sustainability, and we choose only certified Materials Made in Italy.

What are present during this edition of White?

For Fall-Winter 2021 I chose velvets in different colors, but also denim and our famous glitter. It is a "cool and cozy" collection for a contemporary woman who does not forget her most romantic side. We are experiencing an extraordinary moment. Moreover, we need sweetness and return to our most authentic emotions to dream. Fashion moreover is meant to give moments of happiness.

 

Discover more about

L'AURA →

OTHER ARTICLES

CATARZI 1910 Interview
Discover more →

  Catarzi 1910, The Florentine brand of hats and bags made from straw and natural fibers aspires to increasingly transparent communication and new sustainable projects. ...

See more →
BARBARA ALAN Interview
Discover more →

  Barbara Alan, a clothing brand for men and women, has internalizes production to reduce its environmental impact, focusing on the garments durability and the removal of the unnecessary.  ...

See more →
PAOLA BONACINA Interview
Discover more →

  The Italian taste, the American dream, Paola Bonacina lives the craftsmanship from her uncle and aunt, who shared with her the know-how and passed on to her the importance of quality. Today she wants to transmit with her co...

See more →
GLASSING Interview
Discover more →

  As we've changed, the brand has grown accordingly. "We started in Ibiza, in the summer of 2008, in a small store at the port where with the help of vending machines that we had patented, we managed to have a brill...

See more →
ELL MILANO Interview
Discover more →

  Suppose there is one thing that profoundly defines ELL jewelry. In that case, it is the desire to experiment. "One day, we tried to melt some heads of Apollo and Zeus in bronze instead of the usual silver – says...

See more →
OF HANDMADE Interview
Discover more →

  Which are the representative garments of OF Handmade? "Iconic hand-made, colored and embroidered maxi pullovers, partly made with...

See more →
NUDE Interview
Discover more →

  What about the name (nude)?  «We borrowed the brand name from English, because it brings back to the concept of simplicity, ...

See more →